360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 25, 2016 By Paolo Bergamo

The Top 5 Salesforce1 10th Anniversary Release Features

This May marked the 10th anniversary of Salesforce on Mobile, and we’re celebrating with a version of the Salesforce1 Mobile App that’s faster, smarter, and more empowering than ever before. Version 10 of the Salesforce1 Mobile App is now live in the Apple App Store and Google Play Store. This 10th... Read More

Mobile, Sales, Sales Cloud, Lightning

Jul 25, 2016 By Matt Clement

Customer Onboarding Strategies for Financial Services

In our first post of this series, Customer Acquisition Strategies for Financial Services, we discussed the foundational concept of Drivers, Destinations and Dialogue, and how FSIs can transform their advertising strategies with CRM data. Now, let's check what is often the next step in the... Read More

Marketing, Customer Journeys, B2C Marketing

Jul 22, 2016 By Jeffrey Hayzlett

How Can Marketers Reach Millennials? By Speaking Their Language

In an era where there’s so much competition, brands are chomping at the bit to get the slightest advantage reaching out to consumers in order to stand out and be noticed. However, if you’re operating with a one-size-fits-all mentality, you’re in for a world of hurt. Not every generation is made... Read More

Marketing

Jul 22, 2016 By Brandon Reynolds

Eating Differently: Soylent Innovates in Both Food and Tech

You've heard about Soylent, no doubt. Beyond mere "health supplements" or diet fads that other drinkable meals have offered, the company has sought nothing less than to revolutionize eating. Producing “convenient, complete foods designed to provide maximum nutrition with minimal effort,” Soylent’s... Read More

Innovation, App Cloud, IT

Jul 22, 2016 By Kyle Graden

How to Optimize Ad Spend in a World Taken Over by Mobile Apps

During my first trip to Asia, I was astonished when I a couple sitting together in a fancy bar captivated by their own devices, gaming for at least an hour without even looking at each other. I couldn't believe it, but the friend I was with acted as if everything was completely normal. Now, three... Read More

Mobile, Advertising, Marketing, Marketing Cloud, Social

Jul 22, 2016 By Sean Zinsmeister

Predictive Analytics: Why They Make Your Content More Impactful

Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. But, there are some clear indicators that we need to get smarter about how we view content marketing... Read More

Marketing, Analytics, Content Marketing

Jul 22, 2016 By Kylie Ora Lobell

5 Methods for Encouraging In-Store Customers to Engage with You Online

There is only so much information you can gather about customers when they shop in your store. In your transactions, you can only see their credit card numbers, what they look like and what they bought. The intel you receive about them is very limited. When customers go online to shop, however, you... Read More

Marketing, Retail

Jul 22, 2016 By Simon Chan

Salesforce’s PredictionIO Donated to the Apache Software Foundation

A few years ago, I started PredictionIO, an open source machine learning platform, with the mission to scale and simplify the development of machine learning technology. PredictionIO quickly grew in prominence and was even ranked on Github as the most popular Apache Spark-based machine learning... Read More

Cloud, News

Jul 21, 2016 By Amir Michael

Salesforce Acquires Coolan

UPDATE: August 1st, 2016: Salesforce has completed its acquisition of Coolan! We’re excited to officially join the Salesforce family. Below is the original post from July 21st, 2016 Today, I’m thrilled to share the news that Coolan has signed a definitive agreement to be acquired by Salesforce. The... Read More

Coolan

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Top 5 Salesforce1 10th Anniversary Release Features

Customer Onboarding Strategies for Financial Services

How Can Marketers Reach Millennials? By Speaking Their Language

Eating Differently: Soylent Innovates in Both Food and Tech

How to Optimize Ad Spend in a World Taken Over by Mobile Apps

Predictive Analytics: Why They Make Your Content More Impactful

5 Methods for Encouraging In-Store Customers to Engage with You Online

Salesforce’s PredictionIO Donated to the Apache Software Foundation

Salesforce Acquires Coolan

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First