Discover how data-driven marketing techniques can help you identify potential customers and buyers with the highest likelihood of finding value in your product or service...
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These seven tips will help your organization rethink its vendor consolidation strategy for more cost savings, time to market improvements, consistency, and efficiency...
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Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates...
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Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how they did it...
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Our prediction is that up to 30% of global retail sales will be made through digital channels this holiday season. Here's how to meet the demands of all-digital customers with emails and avoid deliverability pitfalls...
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What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show you how to get more from digital...
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Maximize return on experience by making data and business process the foundations of customer interactions and deliver the best digital experiences possible...
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Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return...
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How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience...
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