360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Woman uses mobile payment option at checkout

Oct 09, 2020 By Chris Jacob

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Discover how data-driven marketing techniques can help you identify potential customers and buyers with the highest likelihood of finding value in your product or service... Read More

Customer Engagement, Marketing, B2B Marketing, B2C Marketing, Marketing Personalization, Retail

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail

Dec 19, 2019 By Megan Hostetler

SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences

Dreamforce is an event like no other. Every year, more than 171,000 Trailblazers gather in San Francisco to learn, network, and get inspired. To make the magic of Dreamforce happen, Salesforce addresses attendees’ needs and wants seamlessly behind the scenes. Ever wondered how we do it? Well, the... Read More

Marketing, Marketing Cloud, B2B Marketing, B2C Marketing

Oct 03, 2019 By Veda Kumarjiguda

Push Notifications and In-App Messaging Best Practices

You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment. Push notifications... Read More

Apps, B2C Marketing, Best Practices, Digital Marketing, Marketing, Mobile

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization

Aug 12, 2019 By Katie Wheeler

3 Reasons to Use an Audit Trail

Do you ever stop and wonder if your company’s data is secure? Or if you have the right protocols in place to monitor the activity of users across all of your applications? If these things keep you up at night, you’re not alone! With rapid technology advancement across the globe, data breaches have... Read More

B2B Marketing, B2C Marketing, Email Marketing, Marketing, Marketing Cloud

Aug 10, 2019 By Megan Hostetler

Back to School: How to Leverage Insights to Drive Your Retail Campaigns

Test, test, test, and test again. This is the advice I’ve heard from retail marketers time and time again as they prepare for the biggest holiday event of them all -—Cyber Week. Testing can come in many different forms. It could be testing email subject lines, body copy, imagery, advertisements,... Read More

B2C Marketing, Holiday Readiness, Marketing, Marketing Cloud, Retail

Jul 17, 2019 By Rachel Boyles

3 Tips for Improving Transactional Email Messages

Transactional messages. Those messages that have the most eyeballs on them (2x the open rate of promotional messages). The messages that subscribers care the most about. We’re talking about e-receipts, confirmations, even account or password reset messages. These are the messages that subscribers... Read More

B2B Marketing, B2C Marketing, Email Marketing, Marketing, Marketing Cloud

Jul 15, 2019 By Megan Hostetler

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences

Push Notifications and In-App Messaging Best Practices

Drive Personalized Customer Engagement With Listening

3 Reasons to Use an Audit Trail

Back to School: How to Leverage Insights to Drive Your Retail Campaigns

3 Tips for Improving Transactional Email Messages

3 Steps for Retailers to Personalize Messaging at Scale

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First