360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Jul 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Jun 21, 2020 By Jozi Hall

Improve the Many Ways You Can Market From Home

Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group. However, this was put to the test a... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Customer Journeys, Customer Experience

Feb 07, 2020 By Chris Chantalat

Create Your First Customer Journey in 5 Steps

Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers. 1. Set a goal and start simple The first step is to set a goal for your journey. Start with a simple journey that your customers... Read More

Customer Journeys, Email Marketing, Marketing, Marketing Cloud

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

Oct 07, 2019 By Amanda Miller

5 Simple Steps for Creating Successful Customer Journeys

“It takes too long to launch a journey.” “How do we prioritize the messages we’re sending to our customers?” “We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.” I hear questions and comments like these regularly. If you... Read More

Customer Journeys, Marketing, Marketing Cloud, Marketing Personalization

Sep 12, 2019 By Conor Wiegmann

Podcast: Cargill's Secret Ingredient for a Successful Customer Journey

Marketing experts know that journeys are a great way to engage customers, but what factor distinguishes successful customer journeys? On this episode of the Marketing Cloudcast, we sat down with Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer. Both... Read More

Customer Journeys, Marketing, Marketing Cloudcast

Jun 28, 2019 By Andy Simmons

How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based... Read More

Artificial Intelligence, Customer Journeys, Marketing, Marketing Cloud

Jun 04, 2019 By Kurra Weidmyer

Let’s Talk About Our (Cart) Abandonment Issues …

All retailers have abandonment issues. On average, 69% of shoppers will abandon their carts at checkout and, unfortunately, this is a number that has been increasing. But don’t worry, we’re here to help! As Marketing Consultants and trusted advisors in the Customer Success group, we help our... Read More

B2C Marketing, Commerce, Commerce Cloud, Customer Journeys, Email Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Improve the Many Ways You Can Market From Home

Create Your First Customer Journey in 5 Steps

Customer Relationship Management Trends to Watch for in 2020

5 Simple Steps for Creating Successful Customer Journeys

Podcast: Cargill's Secret Ingredient for a Successful Customer Journey

How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Let’s Talk About Our (Cart) Abandonment Issues …

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First