The friendly skies have faced some turbulence recently. There have been some not so flattering customer service stories that have gone viral and those have shone a spotlight on what the airline industry is doing to improve their customer service policies. While these stories don’t mean the end of...
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Every company and small business in the country has some kind of social media presence. I can’t imagine a business not having a presence in this day and age.
At every level of corporate America, CEOs want their companies to have a vibrant social media presence, but they themselves aren’t jumping...
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We’ve all attended numerous networking events, conferences and even social events where we look to make connections that can help us further expand our business goals and bottom lines. Pleasantries and business cards are exchanged and then comes the usual, ‘what do you do?’
Such a simple question,...
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Brands are constantly looking for ways to interact with their current customers, acquire new ones, increase their bottom line and keep their brand fresh. Brand loyalty is one of the most important things that can happen to a business. While there are several steps needed to keep a business afloat,...
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With 2016 in the rearview mirror, 2017 promises to be a year that will change the face of marketing and how we do business overall. Marketing has always been a field that remains on the cutting edge – from branding to customer service and all points in between. It’s chock full of data and serves to...
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Tis the season for Secret Santa, office parties, and giant goodie baskets from clients. The atmosphere is festive, full of yuletide, joy, and peace for mankind. While you’re busy decking the halls, it’s also time to take a step back to make sure we’re ready for 2017 and that our business is geared...
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By now, you may have heard about this show on Broadway called “Hamilton,” based on that guy on the ten-dollar bill, and Founding Father, Alexander Hamilton. The show ran the table at this year’s Tony Awards with 11 wins and has managed to recoup the $12.5 million invested, only a few weeks after...
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Every marketer dreams of the day when their content goes viral. Everyone wants to be the person that develops that type of content for their campaign or company. The reality is, it probably won’t happen all that often, if ever. Marketers want their content to be liked, shared, talked about, and...
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The customer service industry is as old as time, but it’s an industry that has had to evolve in order to target a more diverse clientele and their demands for better, more personalized, service. Change is inevitable in business and no matter how much we like to think we’re prepared for it, we need...
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