Dec 30, 2016 By Sean Zinsmeister

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as... Read More

Sales, Analytics, CRM, Artificial Intelligence

Jul 22, 2016 By Sean Zinsmeister

Predictive Analytics: Why They Make Your Content More Impactful

Customers today have an insatiable appetite for information, making content a vital part of how sales and marketing teams communicate, educate and influence prospects throughout the buying cycle. But, there are some clear indicators that we need to get smarter about how we view content marketing... Read More

Marketing, Analytics, Content Marketing

Jul 08, 2016 By Sean Zinsmeister

3 Growth Hacks to Boost Revenue Upwards of 10%

Every sales leader, in every company, is searching for a killer growth angle. We all want to know how to squeeze more out of our pipeline. The best go-to-market managers differentiate themselves by pinpointing key segments where they can close deals quickly. However, this isn’t a code many people... Read More

Sales, Marketing