360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 26, 2016 By Mark Lewis

From Royal Navy to Salesforce Certified Instructor

In this blog series, we share people’s incredible Salesforce Certification stories. Mark Lewis is a Certified Salesforce Administrator and Instructor at Stimulus Consulting. He shares how he made a career U-turn at 40, going from a Royal Navy veteran to Salesforce Trainer in just 18 months so he... Read More

Cloud, Learning

Jul 26, 2016 By Emily Stanford

What’s Stopping Companies from Going All-In On Social Customer Service?

Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Recently, we caught up with Keith to get... Read More

Customer Service, Service Cloud, Social Media

Jul 26, 2016 By Kim Honjo

Turning the Tables: How Students are Taking Recycling a Step Further

It all started with what Christine Mosholder observed every day at her job of managing commercial renovation projects: Perfectly good furniture being thrown into dumpsters and landfills. She wondered what could be done differently; she thought there must be a sustainable, community-centric solution... Read More

Small Business, SMB Spotlight, Cloud, CRM, Customer Story

Jul 26, 2016 By Hilary Givens

Back-To-School Shoppers and Retailers Alike Look to Digital Advertising

This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world. Retailers everywhere are following suit, most notably the European fashion brand, Scotch & Soda, who utilized Facebook lookalike... Read More

Advertising, Retail, Social Media

Jul 26, 2016 By Jim Tyner

Behind the Scenes Tactics for Onboarding New Financial Services Subscribers

Congratulations! Your acquisition strategy is paying off and your subscriber list steadily growing. Now the real work begins during the all-important onboarding phase. It's time to establish expectations for the relationship, reinforce that the subscriber's trust is well placed, and deliver... Read More

Marketing, Customer Journeys, Content Marketing

Jul 25, 2016 By Rosy Callejas

Data-Driven Strategies: The Power of Big Data in Strategic Planning

Now that the hype has died down, the benefits of big data are no longer in question. Mounting research shows that organizations that have embraced big data and analytics are reaping real returns. In fact, McKinsey & Company tells us that companies that have adopted data-driven strategies enjoy... Read More

Sales, Analytics

Jul 25, 2016 By Andrew Gothelf

3 Ways To Free Yourself from Your Desk

Work gets busy, and before we know it, we’ve been at our desks for three hours straight without a break. Besides workplace stretches or a walk to the water cooler, there are keys to unlock that long-term freedom we’re constantly seeking. Business apps not only increase productivity, revenue, and... Read More

AppExchange, Apps, Cloud

Jul 25, 2016 By Sabrina Barekzai

5 Things to Know About Dreamforce ’16

Dreamforce is the world’s largest gathering of customer trailblazers, bringing together customers who are challenging the norm in sales, marketing, service and IT. It’s four days of education, innovation, having fun, networking, and giving back. And the best part? It’s right around the corner!... Read More

Cloud, Dreamforce, Events

Jul 25, 2016 By Kim Honjo

Haters Gonna Hate: Taylor Swift is Revolutionizing Marketing (No, Really)

We’re betting many of you read this headline and rolled your eyes. Yes, we’re talking about the same Taylor Swift you’ve heard of ad nauseum on entertainment shows and on the covers of every gossip rag. The most marketable artist in the business. The one who keeps getting into all those weird... Read More

Marketing, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

From Royal Navy to Salesforce Certified Instructor

What’s Stopping Companies from Going All-In On Social Customer Service?

Turning the Tables: How Students are Taking Recycling a Step Further

Back-To-School Shoppers and Retailers Alike Look to Digital Advertising

Behind the Scenes Tactics for Onboarding New Financial Services Subscribers

Data-Driven Strategies: The Power of Big Data in Strategic Planning

3 Ways To Free Yourself from Your Desk

5 Things to Know About Dreamforce ’16

Haters Gonna Hate: Taylor Swift is Revolutionizing Marketing (No, Really)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First