360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 20, 2016 By Heike Young

5 Ways to Develop a More Customer-Focused Social Media Strategy

How can you use social media to make your company more approachable and successful? You engage with customers, answer questions and speak to their concerns, and act like a human. That's true whether you're a B2B software company, a retail brand, or even a hospital. We talked with Brad Haller,... Read More

Social Media, Marketing, Marketing Cloud, Marketing Cloudcast

Jul 20, 2016 By Shelley Cernel

4 Steps to Effective Marketing and Sales Communication

It’s no secret that there is often tension between sales and marketing at B2B organizations. This situation is only exacerbated by the oft-present silo mentality, where departments operate as individual units. In fact, Forrester data shows that only 8% of B2B companies have tight marketing and... Read More

Marketing, Sales

Jul 20, 2016 By Trace Durand

5 Simple Steps to Acquiring New Financial Services Customers with Facebook Advertising

Many financial services companies have a limited presence on Facebook and Twitter. As a result, they are missing out on tremendous opportunities to effectively promote their products and engage with consumers. This is particularly true during the acquisition phase of the lifecycle, when social and... Read More

Marketing, Digital Advertising, B2C Marketing

Jul 19, 2016 By Lauren Kemp

8 Ways to Make Your Facebook Live Stream a Success for Your Business Page

In case you haven’t noticed, Facebook is betting big on live streaming. Released in April, it’s already become a powerful tool for sharing experiences—and people are watching. At first glance, it seems like something that might separate business from pleasure. People are using it on their personal... Read More

Social Media

Jul 19, 2016 By Joshua Newman

The Future of Medicine Hearkens back to 19th Century Medicine: Relationships

If you want to understand where the future of medicine is going, first you must understand where it has been. Until recently, doctors didn’t have a lot of medicine or tools. Before the 1850’s, there was no radiology, no penicillin, and no antibiotics. In most cases, doctors didn’t have a deep ... Read More

Cloud, Featured, Leadership, Health Cloud

Jul 19, 2016 By Girbson Bijou

How I Became Haiti’s First and Only Salesforce-Certified Person

In this blog series, we share people’s incredible Salesforce certification stories. Girbson studied engineering at University with a passion for Information Technology. He got his first job as an IT Support and Database Specialist at Habitat for Humanity Haiti in Port-au-Prince. As Salesforce... Read More

Cloud, Learning

Jul 19, 2016 By Emily Stanford

10 Traits of a Profitable Partnership

Businesses today are more complex and move faster than ever. In order to keep up with the rapid pace of business, across every industry we are seeing companies rely on vast partner ecosystems to drive sales and explore new markets. A strong network of partners can help you grow your business in... Read More

Sales, Community, Community Cloud

Jul 19, 2016 By Matt Clement

Customer Acquisition Strategies for Financial Services

The topic of 'digital transformation' has received considerable attention for several years. First came the predictions-then the strategy recommendations. To paraphrase Altimeter Group, businesses were warned that in order to effectively compete in an ever-changing digital economy, they... Read More

Marketing, Digital Marketing, B2C Marketing

Jul 18, 2016 By Andrew Gothelf

3 Keys to Doubling Down on Customer Service Data

People are the backbone of customer success and customer service. Account managers, service reps, and salespeople develop strong ties with customers that drive growth and strengthen bonds. And while that still remains the case, data, which has formerly disrupted sales and marketing, has become... Read More

AppExchange, Customer Service

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Ways to Develop a More Customer-Focused Social Media Strategy

4 Steps to Effective Marketing and Sales Communication

5 Simple Steps to Acquiring New Financial Services Customers with Facebook Advertising

8 Ways to Make Your Facebook Live Stream a Success for Your Business Page

The Future of Medicine Hearkens back to 19th Century Medicine: Relationships

How I Became Haiti’s First and Only Salesforce-Certified Person

10 Traits of a Profitable Partnership

Customer Acquisition Strategies for Financial Services

3 Keys to Doubling Down on Customer Service Data

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First