SMB LEADERSHIP

Adapting To New
Customer Expectations

Small business leaders share how they're prioritizing
customer experiences today.

Astro holds a Small and Medium Business Trends report

Sep 24, 2020 By Meredith Schmidt

New Research: Small Businesses Lean Into Tech, Social Justice, and Customers During COVID-19 Pandemic

The fourth edition of the “Small and Medium Business Trends Report” analyzes the responses of more than 2,300 small and medium business owners and leaders around the world... Read More

Digital Transformation, Small Business, Research

Sep 21, 2020 By Anna Rosenman

How a Small Business Jumped Ahead of the Competition With Personalized Digital Experiences

This small business owner in Dallas created a customer portal that delivers a personalized experience many big companies would envy... Read More

Customer Story, Customer Success, Community Cloud, Small Business, Financial Services

Sep 18, 2020 By Marie Rosecrans

4 Surprising Small Business Tips From SPANX Founder Sara Blakely

Sara Blakely discusses how she built SPANX by using humor, solving challenges, and embracing technology as she grew ... Read More

Customer Engagement, Small Business

Sep 11, 2020 By Amalia Miller

Here Are Resources To Help Startups Thrive in Any Type of Environment

Innovation isn’t slowing, and neither should your startup. Let’s take a closer look at how our program, Salesforce for Startups, can help you prosper in any type of environment... Read More

Digital Transformation, Small Business, Startups, Leading Through Change

Aug 21, 2020 By Suha Saya

Insights From Small Business Leaders on Adapting To New Customer Expectations

We talked to small business leaders across different industries – retail, professional services, and manufacturing — about what they’re doing to navigate change and prioritize customer experiences. Here's what they told us ... Read More

Reopen Safely, Small Business, Leading Through Change, Leadership

Aug 14, 2020 By Marie Rosecrans

3 Must-Have Traits Every Entrepreneur Needs To Build Business Resilience

In the latest Stories of Resilience episode, Character Lab CEO Angela Duckworth, and Valence Co-Founder and General Partner at Upstart Ventures Kobie Fuller share the characteristics, qualities, and mindsets of entrepreneurs who master success in spite of adversity... Read More

Small Business, Leading Through Change, Leadership

Aug 05, 2020 By Meredith Schmidt

New Data Says Consumers Are Eager To Support Small Businesses, Here’s How To Prepare

Salesforce Research finds consumers want small businesses to succeed during the pandemic. Here's what they need to keep buying... Read More

Reopen Safely, Small Business, Leading Through Change, Research

Jul 28, 2020 By Brett Grossfeld

Secure the Funding Your Small Business Needs Now

Small businesses are struggling to adjust to a new normal. Here’s how (and where) to seek additional funding... Read More

Reopen Safely, Small Business, Leading Through Change

Jul 20, 2020 By Matthew Schroeder

Secure Your Small Business On the Cheap, 5 Cybersecurity Tips

Over half of small businesses suffered data breaches in the past year. But there are steps your small business can take to provide major cybersecurity gains for relatively little time and money ... Read More

Digital Transformation, IT, Leading Through Change, Small Business