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Kylie Ora Lobell
Kylie Ora Lobell is a LA-based freelance journalist and content creator who covers business technology and marketing for eBay.com. Connect with her on Twitter @kylieoralobell
There is only so much information you can gather about customers when they shop in your store. In your transactions, you can only see their credit card numbers, what they look like and what they bought. The intel you receive about them is very limited.
When customers go online to shop, however, you...
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Data mining is a revolutionary practice. It allows marketers to figure out how to target and deliver the best experience possible to their customers.
When it comes to sports, a $100 billion global industry, it’s no different. By gathering data on how sports fans are interacting with their favorite...
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