Kylie Ora Lobell

Kylie Ora Lobell

Kylie Ora Lobell is a LA-based freelance journalist and content creator who covers business technology and marketing for eBay.com. Connect with her on Twitter @kylieoralobell

5 Methods for Encouraging In-Store Customers to Engage with You Online

Jul 22, 2016 By Kylie Ora Lobell

5 Methods for Encouraging In-Store Customers to Engage with You Online

There is only so much information you can gather about customers when they shop in your store. In your transactions, you can only see their credit card numbers, what they look like and what they bought. The intel you receive about them is very limited. When customers go online to shop, however, you... Read More

Marketing, Retail

3 Ways Marketers Can Customize the Sports Fan Experience

Jun 09, 2016 By Kylie Ora Lobell

3 Ways Marketers Can Customize the Sports Fan Experience

Data mining is a revolutionary practice. It allows marketers to figure out how to target and deliver the best experience possible to their customers. When it comes to sports, a $100 billion global industry, it’s no different. By gathering data on how sports fans are interacting with their favorite... Read More

Marketing, Social Media, Analytics, Mobile

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

Get Started With Sourcing PPE