Oct 14, 2016 By Kyle Graden

Why Every Marketer Needs a Mobile-centric CRM Approach to Advertising

When I am drinking my morning tea, commuting to work, or taking a snack break, which device do you think I have with me? Yes, my mobile device. Of course, I'm indicative of just about everybody, and that's why your advertising strategy requires a seamless experience on mobile and targeting... Read More

Marketing, Digital Advertising, Mobile Marketing

Oct 03, 2016 By Kyle Graden

Dreamforce Showcases how CRM Connects to Advertising in a Whole New Way

Advertising is a hot topic at Dreamforce this year. In the coming days, our partners (Google, Facebook, and LiveIntent) will show attendees how to make advertising smarter and even more of a 1-to-1 marketing channel. Hot topics will include how to activate data from all customer... Read More

Marketing, Digital Advertising, Events

Sep 19, 2016 By Kyle Graden

Digital Marketing Trifecta: How Retailers Can Use Facebook Lead Ads, Google Customer Match, and Email to Drive Success

Most retail marketers share similar goals: they want to acquire and foster relationships with individual consumers across devices, channels, and store-front locations. To do so efficiently, they must capture customer data to deliver personalized experiences, and then to attribute sales to marketing... Read More

Marketing, Digital Advertising, Cross-Channel Marketing

Sep 15, 2016 By Kyle Graden

3 Ways Dreamforce Helps Makes Your CRM Inclusive to the LGBT Community

The total estimated buying power of the U.S. adults with diverse gender identities and sexual orientations was $917 billion in 2015 according to Witeck Communications. This community, which includes myself, represents a huge opportunity for your business (and that’s not even counting our allies).... Read More

Cloud, Dreamforce, Events

Aug 30, 2016 By Kyle Graden

And the Surveys Say: Digital Ad Consumers Are the Ultimate Channel Surfers

Think back to the last mobile advertisement you saw. On what platform was it delivered? Chances are it was on a platform owned by either Facebook (including Instagram), Google (including YouTube), or a mobile app in the extended ecosystem of each network. The shift in consumer behavior to... Read More

Marketing, Digital Advertising, Mobile Marketing

Aug 16, 2016 By Kyle Graden

Election Spending is Dominating Digital Advertising. How Can Your Ads Compete?

In just three short months, United States citizens will vote for their next president. This will have major implications on advertising costs in the same way that Mother’s Day or any other holiday would. So there are some key tactics you should adopt to keep your ROI high during the heated... Read More

Marketing, Marketing Cloud, Social Media

Jul 22, 2016 By Kyle Graden

How to Optimize Ad Spend in a World Taken Over by Mobile Apps

During my first trip to Asia, I was astonished when I a couple sitting together in a fancy bar captivated by their own devices, gaming for at least an hour without even looking at each other. I couldn't believe it, but the friend I was with acted as if everything was completely normal. Now, three... Read More

Mobile, Advertising, Marketing, Marketing Cloud, Social

Jun 30, 2016 By Kyle Graden

Macro Economic Trends Affect Your Advertising Investments

You may have heard last week that currency exchanges rates for the British Pound took a major dip due to Brexit. Understanding how economic changes in a market like the U.K. relates to advertising is important for planning your budgets. So for this week’s advertising insights, we compare global GDP... Read More

Advertising, Marketing, Social Media

Jun 23, 2016 By Kyle Graden

Put Your Ad Spend Where Your Audience Is

You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. This week’s advertising insights explain why you need to invest more in your... Read More

Advertising, Marketing, Marketing Cloud, Social Media