360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 18, 2020 By Martin Kihn

4 Advertising Strategies That Work in a Downturn

The world’s largest cosmetics company is touching up its advertising strategy. L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is... Read More

Customer Engagement, Marketing, Marketing Cloud, Advertising, Leading Through Change

Nov 28, 2018 By Kelcy Joynt

New E-book: How to Drive Revenue in a Disruptive Advertising Market

Let’s face it, being disruptive in today’s advertising market has its challenges. Emerging technology, new mediums, adjustments in consumption habits, changes in ad spend — these are just a few of the factors affecting how the media industry operates. In particular, ad and content sales... Read More

Sales, Advertising, Communications

Oct 19, 2018 By Alexis Mosier

3 Ways to Gain Customers with Data-Driven Digital Advertising

In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI. Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna... Read More

Advertising, Digital Advertising, Digital Marketing, Marketing

May 07, 2018 By Malachy Walsh

Seeing the Invisible at the 3 Percent Mini-Con in L.A.

Advertising and marketing are all about great ideas. That’s what we’re told, anyway, when we’re starting out, studying it in school. And in the beginning, it’s a notion you grip onto as you grind through nights and weekends to develop commercials, websites, swag, and display ads, some of which... Read More

Advertising, Careers, Leadership, Strategy

Feb 20, 2018 By Cathy Mcknight

Get Better Returns on B2B Digital Advertising with a Unified Audience Approach

Are your digital advertising strategies and programs aligned with the modern state of B2B buying? The B2B buying environment continues to undergo fast and fundamental change. Across all verticals the job function has evolved to less traditional procurement, and more global strategic sourcing of... Read More

B2B Marketing, Advertising

Jan 18, 2018 By Zachary Reiss-Davis

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

Global digital advertising spend reached $209 billion in 2017. Whether on mobile, social or the web, consumers are receiving more marketing messages than ever before. For companies to cut through that noise, advertisers must deliver relevant content that resonates with every individual. Released... Read More

Marketing, Marketing Cloud, Advertising

Customer Acquisition for Retail: Holiday Marketing Tips

Oct 16, 2017 By Hilary Givens

'Tis the Season to Grow Your Customer Base

During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use - customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer's customer base by targeting shoppers directly on Google and Facebook. 2017 is coming to a... Read More

Advertising, Marketing, Social Media, Retail

Jul 31, 2017 By Zachary Reiss-Davis

New Data from Salesforce: Top Brands Align Social Marketing and Customer Service

Marketers are waging fierce battles over customer experience, because they know it’s a key company differentiator. Providing a satisfying customer experience is complex and involves more channels than ever before. A key and still growing channel for marketers continues to be social media, and its... Read More

Service Cloud, Social Media, Marketing Cloud, Advertising

May 11, 2017 By Kelly Miller

What B2B Marketers Can Learn From B2C Brands

B2C brands, the ones we passionately love and personally identify with, have nailed the ability to build an emotional connection with their customers. While this has historically been easier for B2C marketers due to the nature of the content and level of customer interaction, times are changing.... Read More

Advertising, Marketing, Marketing Cloud, Social Media

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360 PERSPECTIVES

How To Connect Silos
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4 Advertising Strategies That Work in a Downturn

New E-book: How to Drive Revenue in a Disruptive Advertising Market

3 Ways to Gain Customers with Data-Driven Digital Advertising

Seeing the Invisible at the 3 Percent Mini-Con in L.A.

Get Better Returns on B2B Digital Advertising with a Unified Audience Approach

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

'Tis the Season to Grow Your Customer Base

New Data from Salesforce: Top Brands Align Social Marketing and Customer Service

What B2B Marketers Can Learn From B2C Brands

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First