MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 19, 2018 By Emma Chalwin

5 Top Tips for Accelerating Your Marketing Career

What accelerates a marketing career, or any career, for that matter? While the answer surely varies between individuals and organizations, there are real steps you can take at work to stand out positively and move your career forward faster, at any level. As Salesforce’s Emma Chalwin has shared... Read More

Marketing, Careers

Sep 14, 2018 By Tina Rozul

How to Create Inspiring Presentations (Podcast)

As marketers, we know that inspiring messaging and impactful presentations are essential for captivating our audiences. In this episode of the Marketing Cloudcast, we will uncover the secret sauce behind what brings the presentations you see at Salesforce events around the world to life. And there... Read More

Marketing Cloud, Marketing Cloudcast, Marketing

Sep 13, 2018 By Peter Gaylord

Research Reveals Why Connected Experiences Are So Critical — and So Difficult

My morning started today courtesy of a voice assistant reading me the news headlines and weather updates. When I get home tonight, I know there will be a package of household sundries on my doorstep, refilling a monthly order. And throughout the day, my life will be made a little easier with... Read More

Customer Experience, Marketing

Sep 12, 2018 By Kelcy Joynt

How to Grow Your Audience in the Changing Media Landscape

The media industry is experiencing rapid change — and it's affecting everyone from studios and broadcasters to publishers and entertainment companies (and everything else in between). Advances in technology and the evolution of consumer behavior has pushed the media industry to bridge the gap... Read More

Customer Experience, Marketing, Personalization

Aug 27, 2018 By Jessica Bergmann

Holiday Readiness: 3 Tips for Finding the Perfect Pitch for Voice Search and Assist

‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products, while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri,... Read More

Retail, Commerce, Commerce Cloud, Holiday Readiness, Marketing, Service

Aug 22, 2018 By Regis Crawford

Why Customer Experience Matters More Than Ever

Marketers used to approach customer experience strictly from a campaign-centric perspective. And, frankly, many still do. But this is an old way of thinking about customer experience that comes with severe limitations, resulting in campaigns that are: Disconnected and inconsistent across... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Personalization

Aug 18, 2018 By Megan Hostetler

What AI Really Means for Marketers - Beyond the Buzzword

Machine learning and artificial intelligence (AI) are some of the hottest topics in marketing today. But for many marketers, they might sound just a bit out of your price range. What you may not realize is that you probably already use both these technologies, and that with Einstein, Salesforce has... Read More

Marketing Cloud, Marketing Cloudcast, Marketing

Aug 14, 2018 By Heike Young

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted — and that’s why we conducted new, multilayered research to get a true... Read More

Customer Experience, Retail, Retail Insights, Unified Commerce, Marketing