Get your FREE 30-day trial.Please complete all fields.
Jessica Bergmann
Jessica Bergmann is Senior Director of Content Marketing at Salesforce. She aligns with the broader organization to develop and execute global content and social media strategy including product, partner and digital marketing, customer success and retail practice. Prior to Salesforce, Jessica led global content development for brands like Dove, adidas, HEAD, Porsche and Rolex.
There’s a transformation underway impacting every company in every industry. This transformation is creating new leaders, business models, and growth curves, and it’s all about knowing and serving your customer.
Knowing and serving your customer. Sounds easy and obvious, right? Well, any...
Read More
Edelman Financial Engines (EFE) experienced something of a lightbulb moment last year. The company, the largest independent registered investment advisory (RIA) in the U.S., realized that it was devoting a not-insignificant chunk of its R&D dollars to mobile app features that few customers...
Read More
This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business.
For Pacers Sports and Entertainment, the organization...
Read More
