360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 03, 2020 By Kyle Teague

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience... Read More

Customer Engagement, Marketing, Service Cloud, Marketing Personalization, Marketing Automation, Customer Experience, Customer Journey

May 28, 2020 By Samantha Philip

How to Use Chatbots to Deal With Surges in Case Volume

This article is contributed by meal delivery service Sun Basket, a San Francisco-based Salesforce customer using Service Cloud, Digital Engagement, and Einstein Bots. People are staying home and avoiding grocery stores. Frontline workers are taking on demanding schedules. As everyone does their... Read More

Artificial Intelligence, Customer Service, IT, Einstein, Service Cloud, Marketing Automation, Leading Through Change

May 06, 2019 By Michael Kostow

Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale

It’s clear that the future of marketing is no longer just automation, but personalization. The more targeted a message is, the better. Yet, enterprise marketers face a perpetual tug-of-war — how to balance the need for a centralized brand and message, while giving marketers from regional teams or... Read More

AppExchange, B2B Marketing, Marketing, Marketing Automation, Pardot

Apr 03, 2019 By Mathew Sweezey

Four Keys to the Future of Data-Driven Marketing

Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four... Read More

Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Mar 22, 2019 By Brad Walters

How to Create Relevant Experiences by Unifying Data

Customers expect relevant experiences from brands. I know because while I’m a marketer at Salesforce, I’m also a customer myself. Recently, I was notified by my bank that my debit card had been compromised. I was a bit worried that someone had gotten into my account, but luckily, my bank... Read More

Marketing, Marketing Cloud, Marketing Automation

Oct 18, 2018 By Michael Kostow

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can't be achieved by simply adding more... Read More

Pardot, B2B Marketing, Marketing Automation

Oct 16, 2018 By Nate Skinner

We're Unifying Marketing Automation, CRM, and Account-Based Marketing

As the marketing technology landscape becomes more innovative, it's also increasingly becoming more fragmented. In fact, many B2B marketers are having a hard time keeping up, especially at a time when marketing, sales, and other teams use different automation tools that don’t always easily... Read More

Pardot, IT, Marketing Automation

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 18, 2018 By Nate Skinner

Why Salesforce Became a Leader in Gartner's 2018 CRM Lead Management Magic Quadrant (Sept 2018)

B2B marketers and sales teams want the best technology in their stacks to optimize funnels and drive more conversions. No exceptions. We believe Pardot is now among the best marketing automation technology in 2018 due to its innovative features. Named a Challenger back in 2017, Salesforce has now... Read More

B2B Marketing, Marketing Automation, Pardot

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How to Use Chatbots to Deal With Surges in Case Volume

Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale

Four Keys to the Future of Data-Driven Marketing

How to Create Relevant Experiences by Unifying Data

Forrester Names Pardot a Leader in 2018 Wave Evaluation

We're Unifying Marketing Automation, CRM, and Account-Based Marketing

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Why Salesforce Became a Leader in Gartner's 2018 CRM Lead Management Magic Quadrant (Sept 2018)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First