COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jul 30, 2020 By Caila Schwartz

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Heads up! This blog has a lot of great details. We’ve made five predictions —backed by research — on key trends that will help you plan for a successful 2020 holiday shopping season... Read More

Customer Engagement, Commerce, Retail, Retail Insights

Mar 03, 2020 By Caila Schwartz

Q4 Shopping Index: Surging Digital Traffic Yields Success in Retail

Every year, brands and retailers gear up for a busy Q4. For most, this is make or break. But, for some, this is the cherry on top of a year peppered with epic shopping moments. One thing is clear — brands and retailers saw digital gains in the final quarter of 2019. As we saw this holiday season,... Read More

Commerce, Ecommerce, Retail, Retail Insights

Dec 16, 2019 By Rob Garf

The Salesforce 7: Retail Predictions for 2020

Welcome to our fifth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2020. Allow me to kick this predictions thing off. If you know anything about me, you know that I love talking about the concept of “shopping at the edge”... Read More

Commerce, Retail, B2B Commerce, Retail Insights

Dec 03, 2019 By Caila Schwartz

Cyber Monday Results: Still the Top U.S. Digital Shopping Day With the Best Deals as Global Revenue Grows to $8B

Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So... Read More

Commerce, Retail, Retail Insights, Consumer Goods, Holiday Readiness, Commerce Cloud

Nov 30, 2019 By Caila Schwartz

Black Friday Results: U.S. Digital Revenue Hits Record High of $7.2B and Big Discounts Reign

The holiday season is officially in full gear. After an incredibly successful early start to the digital shopping season, consumers were ready to put down the pumpkin pie and shop from the convenience of their homes to kick off the Cyber Weekend. We saw the biggest U.S. Black Friday yet, as... Read More

Commerce, Retail Insights, Consumer Goods, Holiday Readiness, Retail

Thanksgiving Holiday Flash Report Results

Nov 29, 2019 By Caila Schwartz

Thanksgiving Results: Brands and Retailers Get Creative, U.S. Digital Sales Grow 17%, Mobile Soars to 60%

A single number sums up the 2019 holiday shopping season: six. Retailers have six fewer days to attract and convert digital shoppers before the shipping cutoff date thanks to a later than usual U.S. Thanksgiving holiday. But that hasn’t stopped retailers from making the best out of a challenging... Read More

Commerce, Retail, Retail Insights, Holiday Readiness, Consumer Goods

Illustration of mobile phone and a package for Black Friday

Oct 16, 2019 By Joanna Beerman

Every Day Is Black Friday

Let’s stop waiting. Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. (We’re looking at you, Cyber Week and Prime Day.) It’s possible to reach beyond the holiday season — or any season for that matter — in creative... Read More

Commerce, Retail, Retail Insights, Holiday Readiness

Sep 19, 2019 By Shannon Duffy

What We Learned From John Varvatos at New York Fashion Week

There’s rock and there’s how John Varvatos rolls. We sat down with the designer during New York Fashion Week at his store on the Bowery to get his take on brand identity, technology in fashion, and driving change. Rock ‘n’ roll runs deep for his namesake brand, which is fitting given the store is... Read More

Commerce, Commerce Cloud, Customer Story, Retail, Retail Insights

Aug 22, 2019 By Caila Schwartz

Three 2019 Holiday Shopping Trends Retailers Should Expect

The start of Cyber Week is less than 90 days away. Yes, less than 90 days. And, as I watch the countdown timer on my desktop tick away, retailers are busy putting the final touches on their code, stocking their customer service centers with agents ready to spread that holiday cheer, and putting the... Read More

Commerce, Retail, Retail Insights, Holiday Readiness