360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 07, 2020 By Patrick Deloy

How Retailers Can Win (Again!) With Livestreaming and New Digital Channels

Stores of all sizes are under pressure to digitally innovate and compete online. Here's how retailers can develop an omnichannel commerce strategy and start exploring popular new channels.... Read More

Customer Engagement, Commerce, Customer Experience, Retail

Socially distanced customers queue outside a government building

Oct 06, 2020 By Kristen Sanders

4 Ways Technology Can Transform Government for Citizens and Workers

People expect the same functionality of Amazon, Lyft, and ZocDoc when dealing with governmental agencies and the public sector. What does this mean for the next normal in public sector customer experience? ... Read More

Digital Transformation, IT, Public Sector, Customer Experience

Sep 23, 2020 By Adam Blitzer

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show you how to get more from digital... Read More

Digital Transformation, Commerce, Marketing, Marketing Cloud, Community Cloud, Commerce Cloud, Service Cloud, CRM, Customer Experience, Ecommerce

Sep 03, 2020 By Kyle Teague

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience... Read More

Customer Engagement, Marketing, Service Cloud, Marketing Personalization, Marketing Automation, Customer Experience, Customer Journey

Aug 24, 2020 By Brian Solis

AAA Carolinas Gets Back To Basics in a Time of Need

In times of disruption, leaders have no choice but to learn as they go, to write a new playbook based on real-time, data-driven insights, testing and learning, and successes and failures. The best advice in the absence of direction is to get back to business basics ... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

Jul 27, 2020 By Allison Johnson Bryan

Transform Customer Relationships With the Service Trailblazer Community

At Salesforce, anyone can be a Trailblazer — customer service manager, business architect, administrator, developer, product marketer, or executive. Trailblazers are innovators, pioneers, and life-long learners who propel the future of technology and innovation. They inspire others with their... Read More

Customer Engagement, Customer Service, Service, Service Cloud, Customer Experience

Jul 24, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Jul 21, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Jul 10, 2020 By Felisa Palagi

A Smarter Way To Predict Cash Flow Led This Company To Adopt AI

Here's how one Salesforce customer relies on Einstein Prediction Builder to predict late payments, and help their business and customers take important steps towards recovery.... Read More

Artificial Intelligence, IT, Einstein, Customer Experience, Leading Through Change

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Retailers Can Win (Again!) With Livestreaming and New Digital Channels

4 Ways Technology Can Transform Government for Citizens and Workers

The All-Digital Customer Has Arrived — Is Your Business Ready?

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

AAA Carolinas Gets Back To Basics in a Time of Need

Transform Customer Relationships With the Service Trailblazer Community

Marketing That Matters: Upskill Talent for the Strategy You Need

What Does Salesforce Do?

A Smarter Way To Predict Cash Flow Led This Company To Adopt AI

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First