MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Aug 29, 2012 By Jesse Noyes

What Every Marketer Needs to Do After Dreamforce

Dreamforce '12 is over and you should focus on reaping the benefits of the event. As a marketer, now is the time to build up your social network, get closer with sales and build smart follow-up campaigns. Here are three ideas to get you started. 1. Turn Business Cards Into Social... Read More

Marketing

Aug 21, 2012 By Stuart Leung

Use Image SEO to Drive Traffic to Your Website

Typically, the focus of SEO is on optimizing the actual text of the page content and very little thought goes into image SEO. Because Image SEO is often overlooked, it’s not nearly as competitive to rank for in the Google Image result pages (as well as Google+ and Universal Search). And if you’re... Read More

Marketing

Jun 28, 2012 By Stuart Leung

5 Must-Know Tips for Blog SEO

If a blog post is published and no one reads it, does it exist? Working on a blog (business or personal) is always a big investment of time and creativity. You spend an hour or four writing, press the publish button, and then… you wait. You ultimately get 37... Read More

Marketing

Apr 17, 2012 By Shannon Duffy

5 Steps for Driving Demand in a Social World

The social revolution is changing our world. Our customers are social. Our prospects are social. Even our employees are social. But our companies are struggling to keep up with this revolution. As marketers we're still tasked with driving demand, still accountable... Read More

Data.com, Featured, Marketing

Mar 15, 2012 By Anshu Sharma

Site.com: Marketing at the Speed of Social

Today, I am excited that we are launching Site.com – the only cloud-based web content management system (CMS) built ground up for the social enterprise. This has been a journey over the last few years for me to discover the challenges faced by marketers and their friends in IT who want nothing... Read More

Marketing

Jan 03, 2012 By Jennifer Burnham

2011: SOCIAL Goes Mainstream

2011 was a banner year for social media. Social tools and the individuals who used them took center stage in major headline events throughout the year and proved beyond a doubt that social media is not just about entertaining and informing, its about connecting like-minded people across the globe,... Read More

Marketing

Dec 07, 2011 By Kris Lande

Sales for the Social Enterprise

It’s not every day you come across a revolutionary new way to get sales. But today is one of those days. It’s time to take a closer look at what we call Sales for the Social Enterprise. We’ve been sharing a vision for how companies can transform into Social Enterprises, but today we’re... Read More

Chatter, Marketing, Radian6

Oct 31, 2011 By Kris Lande

Make Me Mobile Contest Finalists Announced!

We received nearly 1,000 submissions for our "Make me Mobile" contest! It was really tough to narrow it down—there were so many great contenders—but we’re excited to announce we’ve chosen three finalists. The following companies submitted stories about how going mobile with Salesforce... Read More

Marketing

Sep 28, 2011 By Marcel LeBrun

Social media: getting from “uh-oh” to “a ha!”

For many businesses, the foray into social media started with crisis. In 2005, we heard story after story of companies encountering a brand crisis online. One of the first examples that I recall was in 2006 when blogger Vincent Ferrari recorded his ordeal of trying to cancel his AOL account,... Read More

Marketing