Dreamforce '12 is over and you should focus on reaping the benefits of the event. As a marketer, now is the time to build up your social network, get closer
with sales and build smart follow-up campaigns. Here are three ideas to get you
started.
1. Turn Business
Cards Into Social...
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Typically, the focus of SEO is on optimizing the actual text of the page content and very little thought goes into image SEO.
Because Image SEO is often overlooked, it’s not nearly as competitive to rank for in the Google Image result pages (as well as Google+ and Universal Search). And if you’re...
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If a blog post is published and no one reads it, does it exist?
Working on a blog (business or personal) is always a big investment of time and creativity. You spend an hour or four writing, press the publish button, and then… you wait.
You ultimately get 37...
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The social revolution is changing our world. Our customers are social. Our prospects are social. Even our employees are social. But our companies are struggling to keep up with this revolution. As marketers we're still tasked with driving demand, still accountable...
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Today, I am excited that we are launching Site.com – the only cloud-based web content management system (CMS) built ground up for the social enterprise. This has been a journey over the last few years for me to discover the challenges faced by marketers and their friends in IT who want nothing...
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2011 was a banner year for social media. Social tools and the individuals who used them took center stage in major headline events throughout the year and proved beyond a doubt that social media is not just about entertaining and informing, its about connecting like-minded people across the globe,...
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It’s not every day you come across a revolutionary new way to get sales. But today is one of those days. It’s time to take a closer look at what we call Sales for the Social Enterprise. We’ve been sharing a vision for how companies can transform into Social Enterprises, but today we’re...
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We received nearly 1,000 submissions for our "Make me Mobile" contest! It was really tough to narrow it down—there were so many great contenders—but we’re excited to announce we’ve chosen three finalists. The following companies submitted stories about how going mobile with Salesforce...
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For many businesses, the foray into social media started with crisis. In 2005, we heard story after story of companies encountering a brand crisis online. One of the first examples that I recall was in 2006 when blogger Vincent Ferrari recorded his ordeal of trying to cancel his AOL account,...
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