COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Astro and a man holding laptop computers

Sep 29, 2020 By Andy Peebler

When Is Headless Right for Your B2B Commerce Site?

Headless commerce can be a confusing term — and it’s not right for every B2B organization. Here’s how to know if it’s right for you. ... Read More

Digital Transformation, Commerce, Commerce Cloud, B2B Commerce

Sep 23, 2020 By Adam Blitzer

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show you how to get more from digital... Read More

Digital Transformation, Commerce, Marketing, Marketing Cloud, Community Cloud, Commerce Cloud, Service Cloud, CRM, Customer Experience, Ecommerce

Sep 17, 2020 By Luke Ball

Why Your OMS Needs UX To Be the Focus FTW

Order management is how brands stay agile, extend new capabilities, and fulfillment all while meeting market dynamics. It all hinges on great UX... Read More

Digital Transformation, Commerce, Commerce Cloud, Ecommerce, Retail

Aug 20, 2020 By Holly Dresden

Sustainability in Commerce: How To Grow While Staying Green

As consumers choose digital-first shopping, going green isn’t just the right thing to do — it's good for improving your bottom line. Here's how to grow your ecommerce business through sustainable practices... Read More

Business as a Platform for Change, Commerce, Commerce Cloud, Sustainability, Retail, Ecommerce

Jul 22, 2020 By Jon Feldman

Everything You Need To Know About Headless Commerce (But Were Afraid To Ask)

There’s been a lot of talk lately about headless commerce. But like any manufactured term, the definition varies depending on who you ask. I spoke with retailers, analysts, brands, and technology vendors to pull together a working definition... Read More

Commerce, Commerce Cloud, Ecommerce, Retail

Jul 16, 2020 By Kemberly Gong

2020: The Year Order Management Changed Forever

In this all-digital world, the importance of order management has never been so high. A delayed package or inaccurate delivery data could drive a loyal shopper to abandon your brand. Here are five new trends in order management, driven by quarantine, that will shape shopping forever.... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Ecommerce

Jul 13, 2020 By Lidiane Jones

Going Direct-To-Consumer, the KIND Way

When KIND went direct-to-consumer they didn’t just build loyalty with existing customers, they gained plenty of new ones too. Here's their story... Read More

Digital Transformation, Commerce, Commerce Cloud, Retail, Direct-to-Consumer

Jul 03, 2020 By John Winer

Built for Maximum Volume: Living Proof’s Ecommerce Performance

Living Proof’s direct to consumer strategy paid unexpected dividends when its traditional retail and salon channels closed during shelter-in-place orders. Online sales increased month over month 680% - YoY 240%- the majority has happened in the last two months ... Read More

Future of Work, Commerce, Commerce Cloud, Consumer Goods, Retail, Leading Through Change, Ecommerce, Customer Story

Jun 22, 2020 By Adi Kuruganti

Tips From a Lightning-Fast Launch: How GE Renewable Energy Scaled a B2B Commerce Site in Weeks

In a recent survey of 350 B2B leaders, 94% expected their growth to come from ecommerce. And with traditional sales channels at risk because of pandemic-related restrictions, it’s absolutely critical to focus on selling online. Here's why... Read More

Digital Transformation, Commerce, Commerce Cloud, B2B Commerce, Ecommerce, Leading Through Change