Apr 02, 2019 By Regis Crawford

What Is Social Selling and How Does it Work?

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Buying and selling have always been social activities. Before our lives were lit by a thousand screens full of Facebook, Twitter, and every other glowing corner of the internet, people asked... Read More

Marketing Cloud, Social Media

Aug 22, 2018 By Regis Crawford

Why Customer Experience Matters More Than Ever

Marketers used to approach customer experience strictly from a campaign-centric perspective. And, frankly, many still do. But this is an old way of thinking about customer experience that comes with severe limitations, resulting in campaigns that are: Disconnected and inconsistent across... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Personalization

Jul 06, 2018 By Regis Crawford

Own The Moment With Real Time Interaction Management

Today’s consumers expect more personalized and human interactions with brands due to the increased prevalence of technology and automation. Marketers can meet these elevated consumer expectations by using real-time interaction management, or RTIM, to collect data and information about how consumers... Read More

Marketing Cloud, Marketing

Dec 18, 2017 By Regis Crawford

4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond

Having a rock solid marketing strategy in place during the holiday commotion is a must, especially for retailers. The National Retail Federation (NRF) expects holiday sales to near $682 billion this year, a 3.6%–4% increase in holiday sales from last year. With such massive revenue opportunities,... Read More

Social Media, Retail, Marketing Cloud, Marketing

Nov 27, 2017 By Regis Crawford

The ROI of Social Research Report

There is quite a bit that goes into establishing a world-class social team — developing strategy, enabling stakeholders, launching social campaigns, engaging followers, listening for insights, and connecting social media strategy to overall business goals — just to name a few. The next step... Read More

Customer Service, Social Media

Nov 21, 2017 By Regis Crawford

3 Ways Retailers Can Rock Social Customer Service This Holiday Season

More and more customers are turning to social channels for customer support. Are you listening and responding to their needs? Learn why ALEX AND ANI embraced social customer service within their organization and three key ways you can do the same this holiday season. ... Read More

Social Media, Retail, Customer Service, Holiday Readiness

Nov 21, 2016 By Regis Crawford

How the World's Largest Brands Use Marketing Command Centers

The Marketing Command Center is the evolution of the successful Social Command Center., which tracks social conversations around a company's brand, products, industry or event, and visualizes the results on interactive, real-time screens. The new Marketing Command Center takes this to the next... Read More

Marketing, Social Media Marketing, Marketing Cloud

Aug 11, 2016 By Regis Crawford

Should B2B Marketers Really Care About Social?

In the not-so-distant past, it was a valid question: Should B2B marketers invest time and money in social media? While many were still debating, customers provided the answer. It turns out B2B customers don't turn off social between the hours of 9-5-and they expect B2B brands to deliver... Read More

Marketing, Social Media Marketing, B2B Marketing

Jul 11, 2016 By Regis Crawford

Social Media Tips and Tactics for Financial Services

The financial industry has undergone a massive transformation with the digitalization of financial services. Evidence can be seen in the strong adoption of online and mobile banking usage. Research shows that 4 in 10 Americans haven't visited a branch in the last six months, and 67% of... Read More

Marketing, Social Media Marketing, B2C Marketing