360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 14, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

May 06, 2020 By Emily Fultz

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers. According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing, Leading Through Change, Best Practices

Feb 07, 2020 By Chris Chantalat

Create Your First Customer Journey in 5 Steps

Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers. 1. Set a goal and start simple The first step is to set a goal for your journey. Start with a simple journey that your customers... Read More

Customer Journeys, Email Marketing, Marketing, Marketing Cloud

Feb 02, 2020 By Veda Kumarjiguda

How to Refresh Your Email Campaigns for Long-Term Success

All email campaigns — even your best-performing ones — deserve an occasional update. What better time than now to give your emails a much-needed makeover? Many factors across industries, technical requirements, design trends, and best-practices evolve and shift throughout the year. In an... Read More

Email Marketing, Marketing, Marketing Cloud

Jan 17, 2020 By Keara Cho

The Top Email Nurture Journeys Every SMB Marketer Should Build

Ever build 20 email marketing campaigns to find out only one works? The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be... Read More

Best Practices, Email Marketing, Small Business

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing

Illustration of Astro and Cody with an email icon

Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

Sep 03, 2019 By Megan Hostetler

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year. As a savvy email marketer, you’ll want to do everything you can to keep the peak... Read More

Best Practices, Email Marketing, Marketing, Marketing Cloud

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Create Your First Customer Journey in 5 Steps

How to Refresh Your Email Campaigns for Long-Term Success

The Top Email Nurture Journeys Every SMB Marketer Should Build

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

Testing Best Practices for Sending Personalized Email at Scale

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First