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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
Connecting silos within a single company is hard enough. Connecting two huge companies after a merger is another thing altogether. That's exactly what Verizon Media’s VP of Media Technology and Operations James Commons was asked to do. Here's his story
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Each year, selling becomes more complex. Business buyers are more empowered with every click, as AI and emerging technologies power new parts of the sales cycle.
Sales reps have to find clarity amid all the noise. That’s why a sales kickoff (SKO) is critical for sales teams to celebrate the...
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In 2019, checking social media is as routine as eating breakfast. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Of course, all that time spent on social media means that brands increasingly want to use...
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If you're in the consumer goods business, you've probably noticed transformation is here to stay. The old playbook for consumer goods just isn’t relevant in 2019. A new study from Salesforce, Consumer Goods and the Battle for B2B and B2C Relationships, suggests brands should evolve both...
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Retailers fight tooth and nail to adapt business strategies for the next era of shopping. New data shows the average ecommerce visit is shorter than ever at four minutes and 12 seconds, and mobile traffic is increasingly beating desktop. That means retailers must reduce friction and create seamless...
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Consumer goods (CG) companies have traditionally been separated from end consumers, operating primarily in the B2B realm by selling to retailers and other indirect channel partners.
But with ecommerce, brands can (and should) sell directly to consumers. Given this growing opportunity, CG leaders...
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Elevated consumer expectations and the rise of online marketplaces haven’t reduced the need for consumer goods (CG) companies to work with retailers. Today, fast-moving consumer goods annually earn $1.01 trillion in the U.S. — and 95% of those sales come from traditional retail.
At the same time,...
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Let's face it: Trust in how companies use consumer data has reached a low point.
Today’s digital world revolves around companies collecting individuals’ data. In the early days of the internet, consumers willingly handed over their email addresses, birthdays, social media handles, and other details...
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For both consumers and consumer goods (CG) companies, the traditional landscape of physical shelf space and shopping carts will never be the same. Today’s consumers have total control of where and how they buy — plus unprecedented access to product and fulfillment options.
To remain relevant,...
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