The latest Marketing Cloud release went live on June 23 – and is packed with new features to help marketers create more personalized customer journeys, gain a full view of customers across known and unknown interactions, and send customers emails with confidence. Take a moment to watch our New...
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Today’s consumers expect more personalized and human interactions with brands due to the increased prevalence of technology and automation. Marketers can meet these elevated consumer expectations by using real-time interaction management, or RTIM, to collect data and information about how consumers...
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The media industry is in a constant state of flux. Advances in technology and changes in consumer behavior have fundamentally altered everything from content consumption to audience engagement. And as cord-cutting and binge-watching increasingly become the norm, bridging the gap between the content...
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Jim Stengel is a true innovator. As Global CMO of Procter & Gamble (P&G) from 2001 to 2008, Jim not only oversaw the company's annual $8 billion (that’s right—billion!) advertising budget but also doubled the company’s revenue in that time. How did he do it? Through partnerships.
One of the...
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This week, our annual event, Connections, is taking place in Chicago. It offers a chance to bring together marketing Trailblazers to share, collaborate, and learn about building brands and driving growth in the Fourth Industrial Revolution.
Marketing has always been about building strong...
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Today at Connections '18 the world’s top brands are gathered to learn how they can deliver next-generation customer engagement. With new product innovations announced across marketing, commerce, and service we are enabling brands worldwide to deliver smarter, more personalized, and connected...
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At the core of any successful marketing strategy lies the consumer. And this modern consumer is a digitally savvy researcher, an empowered buyer, and a connected device user. They pay attention to how brands act, especially when it comes to social and political issues. More than that, they often...
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While 63% of millennials and 58% of Gen X consumers are willing to provide personal data to companies in exchange for personalized offers and discounts, those companies still have to follow regulations governing that data. The General Data Protection Regulation (GDPR) that takes effect on May 25th...
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This week on the Marketing Cloudcast, we’re sharing a sneak peek into the future of marketing with more information about the partnership between Google and Salesforce and why this is so valuable to marketers.
To help us, we have Stefano Menti, a product lead for Google Analytics 360; Armita...
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