Woman uses mobile payment option at checkout

Oct 09, 2020 By Chris Jacob

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Discover how data-driven marketing techniques can help you identify potential customers and buyers with the highest likelihood of finding value in your product or service... Read More

Customer Engagement, Marketing, B2B Marketing, B2C Marketing, Marketing Personalization, Retail

Jul 24, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Dec 02, 2019 By Chris Jacob

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Marketing is a vital part of the customer experience but is not the only one. Even if marketers can manage and activate an abundance of data, they’re still challenged to create connected customer experiences. And they can’t do that alone. Marketers aren’t the ones interacting with customers at the... Read More

Collaboration, Data Management, Marketing

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences With AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

Aug 09, 2019 By Chris Jacob

5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights

In the last 13 years, we’ve been inundated with updates, photos, and messages as the social media firehose took over our personal and professional landscape. And that firehose doesn’t show signs of letting up. Every day on every social media platform, people share more and more, everything from... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Social Media Marketing

Mar 26, 2019 By Chris Jacob

How to Create Powerful Personal Customer Experiences in Real Time

Interacting with customers in real time is a priority for marketers, but it’s also a major challenge. Customers now have nuanced and sophisticated expectations for real time engagement from brands, which go far beyond timely social media replies. For marketers to engage customers in real time, they... Read More

Marketing, Marketing Personalization, Email Marketing

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Oct 09, 2017 By Chris Jacob

What Advertisers Need to Know About Digital, Mobile, and OTT Advertising

Facebook might seem like the ubiquitous channel popping up in most brands’ digital advertising campaigns. It’s been around for a long time, after all, so it’s what advertisers are comfortable with. Nonetheless, digital advertising — across social platforms, websites, and more — is constantly... Read More

Digital Advertising, B2C Marketing, Marketing Cloud

Mar 10, 2017 By Chris Jacob

How a CMO Should Navigate the Digital Revolution

It must be difficult to be a modern CMO, particularly at consumer brands. Not only are you responsible for one of the largest budgets in the organization, with ever challenging business benchmarks to achieve, but you also face an industry going through massive transitions that make everything you... Read More

Advertising, Marketing, Marketing Cloud, Social

Salesforce.com

Chris Jacob

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Marketing That Matters: Upskill Talent for the Strategy You Need

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Why Marketers Need to Build Great Customer Experiences With AI

5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights

How to Create Powerful Personal Customer Experiences in Real Time

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

What Advertisers Need to Know About Digital, Mobile, and OTT Advertising

How a CMO Should Navigate the Digital Revolution

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