You don't have to be an expert in energy or science to curb climate change. And I don't just mean the changes you can make as an individual, like reduce, reuse, and recycle.
When I began to realize how urgent and enormous the climate problem is, I was already a decade into my career helping our...
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New customer acquisition was pretty tough in the old days of marketing. After spending months pouring as much creativity and research as possible into a campaign, all marketers could do was hope that their ideal audiences would eventually see their television commercials, highway billboards, or...
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The latest Marketing Cloud release is now live! This release delivers more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insight across your organization.
Watch the New Feature Overview and learn more about new product updates with...
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In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.
Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna...
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Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has swelled; shoppers now carry the world’s product catalog with them anywhere they go through the smartphones in their pockets...
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Commerce took center stage at Dreamforce 2018. It was a central theme across some of the biggest product innovations and customer success stories showcased throughout the week, including Brunello Cucinelli and Metallica. We recently sat down with Commerce Cloud CEO Mike Micucci to get his thoughts...
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Whether you're speaking at a conference, hosting a dinner with key accounts, or delivering a webinar, content is king. Compelling content is what makes events memorable, drives action from attendees, elevates your brand, and creates loyal advocates.
Developing an effective content strategy is...
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There’s no denying the power of social media. Although social platforms were in their infancy just ten years ago, today 77% of Americans use at least one social network. Rocketing statistics like that mean one thing: social media is a must for businesses of any size — What a great opportunity to...
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Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two...
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