360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Jan 27, 2020 By Kate Milne

AI in Commerce: Breaking Down Myths With KEEN’s Andrew Duffle

Andrew Duffle is a Director of Data Science and User Experience at Portland-based footwear brand, KEEN. He is a champion and early adopter of using machine learning and artificial intelligence in commerce to drive better user experiences. When he’s not leading his team at KEEN, he spends his time... Read More

Artificial Intelligence, Commerce, Ecommerce, Commerce Cloud, Retail, Personalization

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 10, 2019 By Mark Abramowitz

4 Ways Service Organizations Can Become Human-Centric

At the Service Cloud Keynote during Dreamforce 2019, we welcomed a new age for service driven by the disparity between what customers want and the reality for most service organizations today. On one hand, according to the NewVoiceMedia, 86% of customers say a positive connection drives their... Read More

Customer Service, Customer Experience, Dreamforce, Digital Transformation, Innovation, Personalization, Service Cloud

Oct 29, 2019 By Stephanie Buscemi

From 1792 to 2092: Why the Future of Cigna Is All About Personalization

Krishnan Sridharan has a big job. As Chief Growth Officer for Cigna Global Benefits, he’s responsible for planning out the strategy for the global business of a company that has grown for over 225 years and in an industry buffeted by the winds of disruption. Healthcare is in the midst of a period... Read More

Artificial Intelligence, CEO, Personalization

Oct 03, 2019 By Anna Rosenman

What Is a CMS?

Having read a fair share of blog posts about content marketing, it’s rare that anyone dives into the basics of content management systems (CMS). You’re told to aim high and do more with content, and to do so, will need a CMS. So let’s take a very brief look at what a CMS is and why you need one. ... Read More

Community Cloud, Digital Transformation, IT, Personalization, Connections, Content Management

Aug 19, 2019 By Chris Jacob

Why Marketers Need to Build Great Customer Experiences With AI

Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale? Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize... Read More

Artificial Intelligence, Customer Experience, Marketing, Marketing Cloud, Personalization

May 23, 2019 By Theresa Ludvigson & Patrick Willer

How to Onboard Your New Employees Like a Marketer

Businesses think a lot about how to engage customers at every stage of the purchase journey — from awareness building, to consideration, and to committing to purchase. But what many businesses may not realize is that the same marketing strategies that engage customers can also be applied internally... Read More

Best Practices, Marketing Cloud, Personalization

Apr 17, 2019 By Veda Kumarjiguda

Connect Customer Service and Marketing to Drive Great ROI

Let’s say you’re going to a wedding this weekend and want to treat yourself to something like a new pair of shoes. You shop around online and after filling and abandoning a series of carts, you place an order. Fast-forward to two weeks after the wedding, you’re still seeing advertisements for shoes... Read More

B2C Marketing, Marketing, Marketing Cloud, Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

AI in Commerce: Breaking Down Myths With KEEN’s Andrew Duffle

A Look Into the Future of Customer Experience [ SlideShare ]

4 Ways Service Organizations Can Become Human-Centric

From 1792 to 2092: Why the Future of Cigna Is All About Personalization

What Is a CMS?

Why Marketers Need to Build Great Customer Experiences With AI

How to Onboard Your New Employees Like a Marketer

Connect Customer Service and Marketing to Drive Great ROI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First