I joined iControl ESI as the Vice President of Marketing and Sales at the beginning of November 2017 and faced a difficult task. When I walked in the door, it was fewer than 90 days before our first trade show of the year and the launch of our business analytics platform ENVIZE, which development...
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In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly (and ignore the rest ). That’s why the key to great email marketing today is sending tailor-made content to the right people at the right time.
This level of personalization in...
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Would You Put Your Entire Retirement Into a Single Stock?
Oftentimes, when I speak to business owners and sales executives about their lead generation efforts, they tend to view the subject as an “investment” in their business. You need to “spend money to make money,” right?
All too often...
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Marketers love to stay on top of the latest trends. It’s part of the job description and, quite frankly, it’s in our DNA. Hitching your star to the right marketing trends is also just good business.
To that end, we’ve combed through our research to identify the three hottest SMB marketing trends of...
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Do you ever look at amazing brands and wonder, “what makes them so great?” The good news is we might have the answer.
Salesforce’s Principal of Marketing Insights, Mathew Sweezey, set out to interview 7,000+ marketers from around the world to understand the difference between high performers and...
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Salesforce received the 2017 Google Cloud Partner Award for Innovative Solution in G Suite today at Google Cloud Next ’18, Google Cloud’s annual user conference being held this week in San Francisco.
The award recognizes Salesforce’s innovation and expert implementation of Google Cloud solutions,...
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Most businesses lump marketing into one big bucket. But it really falls into two categories: paid and organic. While these two can and do work in tandem, it’s important to understand their differences in order to leverage their strengths to the fullest.
To help you do just that, we’ve provided a...
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How many times per week do you click around a brand’s website and then leave without making a purchase or even putting anything into your cart? How many times do you think, “I’ll come back to this later,” and then forget to return?
Marketers call this “browse abandonment,” and it happens quite...
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You may have heard pundits talk about how “email is dead” in light of new and emerging digital marketing technologies. However, email marketing continues to be an efficient, effective, and tried-and-true workhorse for marketers to this day. In fact, it’s hard to dispute the value of a marketing...
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