The media industry is experiencing rapid change — and it's affecting everyone from studios and broadcasters to publishers and entertainment companies (and everything else in between). Advances in technology and the evolution of consumer behavior has pushed the media industry to bridge the gap between content and the people who consume it.

As cord-cutting and binge-watching are increasingly becoming the norm, over the top (OTT) media companies like Hulu, Netflix, and Amazon are rapidly gaining market share. Because OTT companies control both content development and distribution, they're able to communicate and engage directly with their customers while simultaneously cutting out many of the traditional players in the process. This provides them with a direct line for feeding content and communications to consumers. However, in order to stay competitive in this changing landscape, all media companies must continue adjusting and adapting their strategies to align with the content consumption behavior of today's consumers.

And although the competition is getting more fierce each day, media companies still stand a chance to win in the face of all this change. To do this, they must eliminate the disconnect between content and consumer, create more personalized and engaging customer journeys, and identify ways to encourage — and even incentivize — customer loyalty. This is how media companies can capitalize on this disruption.

In our newest e-book, "How to Grow Your Audience in the Changing Media Landscape," we'll dive into the latest Salesforce innovations to see how they can help solve these new challenges and ultimately equip your organization for success. Specifically, we will explore how:

• DMP captures, unifies, and activates data to strengthen consumer relationships
• Marketing Cloud lets you personalize every marketing interaction
• Community Cloud connects customers, partners, and employees with each other and with the data and records they need to get work done

Also, while you're at it, be sure to take a few minutes to explore our latest media industry solution: Maximize Audience Engagement For Media. It'll show you how Salesforce can be the catalyst for building a more robust fan base.

Last, here's a pro-tip for media professionals: check out this webinar to learn simple strategies to grow and engage your audience, and use the e-book to put it to work.