“Marketers need to stop thinking of themselves as ‘just marketers.’ You are now an IT department, a service organization. You are enterprise-wide,” said Lisa Nicholas, president of DBS, a Texas-based credit union service organization (CUSO) affiliated with the Credit Union of Texas.
Nicholas is...
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In 2019, checking social media is as routine as eating breakfast. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Of course, all that time spent on social media means that brands increasingly want to use...
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Transactional messages. Those messages that have the most eyeballs on them (2x the open rate of promotional messages). The messages that subscribers care the most about. We’re talking about e-receipts, confirmations, even account or password reset messages. These are the messages that subscribers...
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In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations.
This responsibility stems from more than just the old retail mantra....
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This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce.
Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the...
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Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh.
The competition for customer attention is hotter than ever; 92% of customers say better access to information (e.g., online product reviews) has changed what they expect from companies. The...
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According to our recent State of Marketing report, marketers are now an organization's most ardent advocates for social data. A major insight from the annual report shows marketers have become the cross-functional glue for customer experience.
Traditionally, marketing teams have only used social...
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More. It’s certainly one way to sum up the current marketing landscape. There are more available channels and more information. Consumers have more access, can make more-informed decisions, and hold more power as a result. And that means more — or higher — customer expectations. They expect you to...
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Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based...
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