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Ron Pereira
Ron Pereira is senior director of product marketing for Salesforce Customer 360, the platform capability that empowers Salesforce customers to unify their customer experience by making Service, Marketing, and Commerce work together more seamlessly.
Ron joined Salesforce in 2016 in the Marketing Cloud, where he translated the value of Salesforce Marketing Cloud to Retailers and Consumer Goods marketers.
Prior to joining Salesforce, Ron oversaw the development, marketing and implementation of products in customer data analytics, digital marketing, and online games. He has a BS from Santa Clara University and an MBA from the Haas School of Business, UC Berkeley.
At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement across marketing, commerce, service, and...
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In our previous post on Achieving a Unified View of your Customer, we discussed the role of digital transformation in moving towards customer centricity, which ultimately requires a single unified view of the customer. Yet, achieving that 360-degree view of the customer is no easy feat. Salesforce...
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Listening to our community has taken us on the path of continuous and integrated customer experiences through Salesforce Customer 360, which will be generally available later this year. Along that journey, we’ve learned how to provide solutions for the challenges of today’s world and stress the...
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Digital transformation isn’t just a buzzword — it’s how companies are responding to the extensive new technologies that have ushered in the Fourth Industrial Revolution. These incredible new technologies such as VR, IoT, artificial intelligence (AI), autonomous vehicles, mobile, social, big data,...
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“How do you create integrated customer experiences?” Salesforce SVP of Product Management Patrick Stokes asked the audience this at Connections ‘19, kicking off a discussion highlighting how consumers are demanding continuous experiences with brands, regardless of the touchpoint. Those can include...
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This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce.
Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the...
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At Dreamforce 2018, Salesforce unveiled Customer 360 – the new platform capability that makes Service, Marketing and Commerce work together more seamlessly, based on a complete understanding of the customer. This is the second in a series of blog posts from the Salesforce Customer 360 team. This...
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In the largest holiday shopping year ever, Salesforce recorded 10 billion data collection events through Marketing Cloud on Cyber Monday and nearly 62 billion during Cyber Week (November 21–27).
That’s a lot of email opens, digital ad conversions, abandoned carts and more — all in one week. For...
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Three out of four consumers expect brands to provide a consistent experience wherever they engage. This puts massive pressure on retail and consumer brand marketing leaders to transform their strategies in a new digital era focused on the customer experience. New research, just published in...
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