Marketing Cloud customers are among the most intrepid Trailblazers at Salesforce. The innovation and problem-solving we see from them is unyielding, and it is inspiring to support their success in my role as a Senior Success Specialist at Salesforce.
After over four years on the RFP Team writing...
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In my nine years of attending Cannes Lions — the international festival of creativity that takes place in France — I have met many amazing people and witnessed some of the world’s most creative marketing. But this year, I saw a new level of creativity emerge. Not because there were more célébrité...
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Content creation and management are foundational to the success of digital marketing. Yet, as digital marketers, we’ve all had moments where we wish collaboration on content came easier. Moments where we download content only to re-upload it to a different platform. Times when we’re waiting for...
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The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with AI, engage across every channel, and measure results.
With these...
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There’s no doubt that today’s consumers place a high value on the experience they receive from the organizations they interact with. Salesforce’s latest State of the Connected Customer research proves it: 80% of customers say their experience with a company is as important as its products.
The...
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This article was written by Vidyard, a Salesforce partner.
Last year, Americans received 26 billion robo-calls — prerecorded messages from spammers — on their phones. That’s up 46%, and there’s a similar spike in unwanted email, texts, and — yeah — LinkedIn requests. Spam has reached a crescendo...
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In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing?” To drive pipeline, increase sales, and ultimately, drive growth across the whole organization it is imperative for sales and marketing...
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Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have...
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There’s nothing like the rush of winning new business. For a long time, marketing departments poured energy into messaging and product positioning to lure new people to their brands. However, while creating new sales leads will always be part of the job, it’s equally important to convert existing...
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