With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler...
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According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient...
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“Marketers need to stop thinking of themselves as ‘just marketers.’ You are now an IT department, a service organization. You are enterprise-wide,” said Lisa Nicholas, president of DBS, a Texas-based credit union service organization (CUSO) affiliated with the Credit Union of Texas.
Nicholas is...
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Three trends every financial services marketer needs to prepare for the future
Most financial services marketers recognize that digital channels are more effective than other more traditional means, yet they don’t find themselves to be “digital-ready,” according to new joint research by Digital...
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Workplace well-being is a complex and constantly evolving field. Mark Correia, CEO of Preventure, should know. He has lead the Rhode Island-based health and well-being business for over a decade, presiding over what would become one of the fastest-growing companies in the industry.
True well-being,...
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The Seattle Times, founded in 1896, is one of the longest serving independent newspapers in the country. Yet like most print media companies, today the publication must confront the realities of an increasingly digital landscape.
As a former reporter myself, I was thrilled to recently have the...
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Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is much more complicated than simply canceling credit cards and...
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Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is much more complicated than simply canceling credit cards and...
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Last year, Indiana passed the Religious Freedom Restoration Act (RFRA). Critics of the legislation, including Salesforce, said it could be used to discriminate against members of the LGBT community in Indiana.The law was eventually amended to specify that it could not be used to discriminate...
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