Choosing the best marketing technology platform for your business from among the sheer number of available options can be overwhelming. As of 2019, there were more than 7,040 different marketing technology solutions in the marketplace.
Given that the average marketing team only uses around 5-20...
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Do you ever stop and wonder if your company’s data is secure? Or if you have the right protocols in place to monitor the activity of users across all of your applications? If these things keep you up at night, you’re not alone! With rapid technology advancement across the globe, data breaches have...
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Test, test, test, and test again. This is the advice I’ve heard from retail marketers time and time again as they prepare for the biggest holiday event of them all -—Cyber Week. Testing can come in many different forms. It could be testing email subject lines, body copy, imagery, advertisements,...
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In the last 13 years, we’ve been inundated with updates, photos, and messages as the social media firehose took over our personal and professional landscape. And that firehose doesn’t show signs of letting up. Every day on every social media platform, people share more and more, everything from...
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Digital transformation isn’t just a buzzword — it’s how companies are responding to the extensive new technologies that have ushered in the Fourth Industrial Revolution. These incredible new technologies such as VR, IoT, artificial intelligence (AI), autonomous vehicles, mobile, social, big data,...
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Sending 1.5 billion highly personalized emails sounds like the work of a team of around 200 marketers, right? Nope. Grammarly, an AI-powered writing assistant, has an email program with 90 triggered sends and a marketing team of around 15 to manage the whole operation.
In this episode, Head of...
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At Salesforce, we like to “walk the walk” by using the products we sell. As the head of Digital Demand Generation, my team manages all digital marketing campaigns for Salesforce. We are the team responsible for the Salesforce ads you see across the web. And in order to do that, we interact with an...
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In manufacturing, like in most industries today, delivering exceptional and innovative customer experiences is the key to success. After all, 89% of B2B customers say the experience a company provides is as important as its products and services.
A growing number of manufacturing marketers...
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“How do you create integrated customer experiences?” Salesforce SVP of Product Management Patrick Stokes asked the audience this at Connections ‘19, kicking off a discussion highlighting how consumers are demanding continuous experiences with brands, regardless of the touchpoint. Those can include...
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