Andy Simmons is a Senior Product Marketing Manager at Salesforce. As an experienced product marketer in the technology and B2B space, he’s passionate about storytelling, presenting and distilling exciting, yet complex concepts/products — like artificial intelligence and analytics — into meaningful solutions and benefits that help address the needs of businesses and marketers across all fields and industries. Connect with him on Twitter @AndySimmons4189 or LinkedIn.
You’ve likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That’s okay — new technologies are often exciting, but they can...
You may be familiar with the saying, “the eyes are the windows to the soul.” In more plain speak, it’s the idea that you can tell a lot about a person’s thoughts and feelings through their eyes and the subtle signals they give off.
What about when you can’t actually see someone’s eyes, though? What...
Big data, maybe you’ve heard of it? It’s represented by numbers like:
188 Million emails sent
4.5 Million video views on YouTube
390,030 mobile app downloads
55,140 photos posted on Instagram
Nearly 10,000 Uber rides taken
And that’s happening every minute of every day.
The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries.
Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based...
Artificial intelligence is dominating marketing conversations these days. For all the chatter, many companies still haven’t made the leap toward investing in AI. According to the fourth annual “State of Marketing” report, about half of marketing leaders currently use AI in their organizations....
While low prices may have been marketers’ unique selling proposition in the early 2000s, to win business now — and into the 2020s — they will need to shift focus to a new USP.
According to Walker Research’s “Customer 2020” report, customer experience will overtake price as a driving factor in...
Customers want faster, smoother, more personalized experiences — so much so that 52% of customers walk away from brands that send messages they find irrelevant. Customers aren’t the only ones who crave better experiences either; marketers are in the mix because they know the importance of capturing...
Consider the plight of today’s marketers: They must cater to consumers who prefer self-service, expect timely communications, and demand personalized content.
As keeping pace with consumers becomes increasingly more difficult and important, it’s no wonder marketers are looking to artificial...