It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year.
As a savvy email marketer, you’ll want to do everything you can to keep the peak...
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We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior....
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Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have stopped...
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The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and...
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Listening to our community has taken us on the path of continuous and integrated customer experiences through Salesforce Customer 360, which will be generally available later this year. Along that journey, we’ve learned how to provide solutions for the challenges of today’s world and stress the...
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Customers’ relationships with brands used to be mostly transactional, but those days are gone. Today’s customers expect more than great products and great value. From the very beginning, they expect great brand experiences.
That’s why it’s crucial for today’s brands to onboard new customers in...
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Marketers now assume a larger role in business-wide customer experience initiatives. As their responsibilities evolve from pure lead generation to encompass more of the customer journey, the definition of success is changing, affecting how marketing metrics are analyzed.
To uncover the latest in...
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Customer expectations are higher than ever, and personalization has become the new normal in marketing communications. But how can brands execute detailed personalization on a large scale?
Marketers are turning to artificial intelligence (AI) to create great customer experiences and personalize...
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Media companies face their biggest-ever challenge. They’re battling disruptive new competitors while in a war for the attention of consumers, fighting on numerous fronts against streaming services, social media, mobile apps, podcasts, games, and more.
Winning this war depends on media companies’...
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