In times of unprecedented crisis, like the one we are living in, there are opportunities for true leaders to rise to the occasion. That was one of the main takeaways from a conversation with Soledad O’Brien. Read the rest here...
Read More
In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for senior executives, small business leaders, and those in between. Our goals are simple:
1. to provide thought leadership, tips, and resources from Salesforce and our...
Read More
Krishnan Sridharan has a big job. As Chief Growth Officer for Cigna Global Benefits, he’s responsible for planning out the strategy for the global business of a company that has grown for over 225 years and in an industry buffeted by the winds of disruption.
Healthcare is in the midst of a period...
Read More
New marketing technologies offer new ways to engage customers and provide highly-connected, personalized experiences. But they also bring challenges for marketing leaders such as a proliferation of data sources, which Salesforce’s latest State of Marketing report projects will jump by 50% in two...
Read More
More. It’s certainly one way to sum up the current marketing landscape. There are more available channels and more information. Consumers have more access, can make more-informed decisions, and hold more power as a result. And that means more — or higher — customer expectations. They expect you to...
Read More
Advertising Age just named Salesforce to its 2018 Marketer A-List, which recognizes companies for their innovative marketing strategies. Salesforce is the only enterprise software company on the list. We asked Salesforce Chief Marketing Officer Stephanie Buscemi to explain the company’s marketing...
Read More
It’s been almost a year since Salesforce launched its biggest innovation yet, Lightning. The milestone marked much more than a facelift for our products. Lightning represents the next generation of Salesforce: A completely re-imagined user experience and platform. And it’s only gotten better. Sales...
Read More
