Marketers, get ready! Connections 2019 is about to be better than ever. Attend transformative breakout and theater sessions, see immersive demos, join interactive group discussions, and network with peers, experts, and leaders across industries.
Plan three days of innovation and inspiration for new...
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Have you heard? Trailhead will launch a Marketing Cloud certification at TrailheaDX this May, and it's 100% developer focused. Now all of you AMPscript-loving, dynamic content-building #MCDevelopers can show off your skills and get a shiny new certification. If you're on the fence about taking the...
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Blue Cross Blue Shield of Michigan is the number one health insurer in Michigan. Since its founding 80 years ago, the company has transformed into a nonprofit mutual that insures more than 4.5 million lives in Michigan and over 1.6 million across the United States.
Within that membership, Blue...
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Spring has sprung! With all this warm, sunny-one-day-rainy-the-next weather washing over my city, I’ve been itching to start spring cleaning, shop for new gardening supplies, and spend more time outdoors.
While thinking about this, I realized that some of my favorite springtime activities actually...
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It’s clear that the future of marketing is no longer just automation, but personalization. The more targeted a message is, the better. Yet, enterprise marketers face a perpetual tug-of-war — how to balance the need for a centralized brand and message, while giving marketers from regional teams or...
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Are you trying to be a more effective marketer? Then, you may be interested in reading the 7 Habits of Highly Effective People which covers helpful advice for work and life. In this episode, we are joined by Rebecca Fleetwood Hession, a former professional coach, and trainer at FranklinCovey. She...
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The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to provide a secure and simplified platform that delivers more personalized and integrated customer journeys while enabling customers to work smarter with new levels of data...
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Global recruitment specialist PageGroup is an intermediary for its clients, specializing in sourcing qualified candidates for companies worldwide. Digital transformation is a key focus for the recruitment industry, and PageGroup is widely recognized as a Trailblazer in this area. By launching...
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Three trends every financial services marketer needs to prepare for the future
Most financial services marketers recognize that digital channels are more effective than other more traditional means, yet they don’t find themselves to be “digital-ready,” according to new joint research by Digital...
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