360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 03, 2020 By Kyle Teague

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience... Read More

Customer Engagement, Marketing, Service Cloud, Marketing Personalization, Marketing Automation, Customer Experience, Customer Journey

Dec 02, 2019 By Andy Simmons

6 Ways to Use Web Behavior to Connect the Customer Journey

You may be familiar with the saying, “the eyes are the windows to the soul.” In more plain speak, it’s the idea that you can tell a lot about a person’s thoughts and feelings through their eyes and the subtle signals they give off. What about when you can’t actually see someone’s eyes, though? What... Read More

Marketing, Customer Journey, Marketing Personalization

Sep 06, 2019 By Marta Lawrence

Discover the Prescription for the Perfect Patient Journey

According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient... Read More

Customer Experience, Customer Journey, Healthcare & Life Sciences, Marketing, Research

Jul 15, 2019 By Ron Pereira

The Journey to Customer-Centricity With Customer 360

This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce. Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the... Read More

Commerce, Marketing, CRM, Customer Experience, Customer Journey

Aug 23, 2017 By Josh Perlstein

How to Use Data for a More Customer-Centric Experience

We all know that digital is the great disruptor. Despite the endless opportunities this has created, CMOs still seem to be missing the customer experience sweet spot. This may be because, as marketers, we tend to be self-centered. We contemplate worldviews from multiple angles — but not necessarily... Read More

Marketing, Analytics, Customer Experience, Customer Journey

Jul 03, 2017 By Ben Noble

Tracking the Customer Journey in Salesforce

Salesforce is a diverse platform with capabilities well-poised to transform business. One of the main attributes of the cloud-based CRM is its ability to decipher the customer journey. Think about how businesses used to operate: Marketing teams had databases that outlined all their campaigns and... Read More

Customer Service, Marketing, Sales, Cloud, CRM, Customer Journey

Mar 22, 2017 By Bernie Kassar

4 Steps in Your Customer Experience Roadmap

With the age of the empowered customer upon us, businesses face greater pressure to set themselves apart from the pack. Similar to online consumers, businesses have higher – and increasing – expectations from their solution providers. They expect systems that provide an intuitive and effortless... Read More

Customer Success, Customer Experience, Customer Journey

Jun 22, 2016 By Deren Baker

5 Ways to Get an Accurate Customer Journey From Your Data

In the data-driven marketing industry, it’s easy to drown in information and be blind to the people behind the numbers. Had Allen Ginsberg been a data analyst, “Howl” might have read “I saw the best minds of my generation destroyed by ‘analysis paralysis’” instead of madness. Marketers can forget... Read More

Marketing, Mobile, Analytics, Customer Journey