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Rachel Boyles
Rachel is a Product Marketer at Salesforce focused on Email and Content in the Marketing Cloud. She loves finding stories in the data, staying current with industry trends, and improving the customer experience. Connect with her on LinkedIn.
You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to...
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First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,...
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Transactional messages. Those messages that have the most eyeballs on them (2x the open rate of promotional messages). The messages that subscribers care the most about. We’re talking about e-receipts, confirmations, even account or password reset messages. These are the messages that subscribers...
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Content creation and management are foundational to the success of digital marketing. Yet, as digital marketers, we’ve all had moments where we wish collaboration on content came easier. Moments where we download content only to re-upload it to a different platform. Times when we’re waiting for...
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Now is the perfect time to be a fan of the Indiana Pacers. (Bandwagon fans welcome.) The team is not only in the top third of their conference with whispers of playoff possibilities, but they’re also making major improvements to their full fan experience.
As with most improvements, however, the...
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Phew! You’ve read through all fifty best practices. Now what? (If you haven’t yet, download it here.)
We realize that fifty is a lot of content to consider, and we want it to be a useful resource for you and your team. Below, we’ve put together three tips for getting the most out of the e-book for...
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Swiping is built for today’s customers. Today’s audience wants to focus on one idea at a time and being an audience with a short attention span, spend on average only 11 seconds on an email. Dating apps have grown in number and popularity not only because they evolve with the online dating...
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