Dec 21, 2019 By Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds. Last year, the public relations team at Salesforce used Social Studio to learn which... Read More

Marketing, Marketing Cloud, Retail, Social Media Marketing

Sep 26, 2019 By Leigh Price

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing... Read More

Marketing, Marketing Cloud, Social Media Marketing, Research

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Jul 07, 2019 By Leigh Price

3 Ways Marketers Can Democratize Social Data Across an Organization

According to our recent State of Marketing report, marketers are now an organization's most ardent advocates for social data. A major insight from the annual report shows marketers have become the cross-functional glue for customer experience. Traditionally, marketing teams have only used social... Read More

Marketing, Marketing Cloud, Social Media Marketing

Jun 05, 2019 By Leigh Price

Four Steps to Develop Engaging Customer Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have... Read More

B2C Marketing, Best Practices, Marketing, Marketing Cloud

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Salesforce.com

Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Managing Social Reviews: Where Your Reputation Hangs in the Balance

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

3 Ways Marketers Can Democratize Social Data Across an Organization

Four Steps to Develop Engaging Customer Experience Strategies

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Managing Social Reviews: Where Your Reputation Hangs in the Balance

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

3 Ways Marketers Can Democratize Social Data Across an Organization

Four Steps to Develop Engaging Customer Experience Strategies

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific