Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds.
Last year, the public relations team at Salesforce used Social Studio to learn which...
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Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing...
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A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too...
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A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy.
Now, this ‘wild west’ has been...
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According to our recent State of Marketing report, marketers are now an organization's most ardent advocates for social data. A major insight from the annual report shows marketers have become the cross-functional glue for customer experience.
Traditionally, marketing teams have only used social...
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Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. More than 50% of consumers have...
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