360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 15, 2020 By Jessica Ding

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Let’s face it: we’re all glued to our phones. Lockdowns across the globe have seen 70% of us spending more time on our smartphones, while 45% of us have increased our social media intake. And we’re not just using social networks to keep in touch with our loved ones. We’re also spending more time... Read More

Leading Through Change, Customer Engagement, Commerce, Marketing Cloud, Retail, Customer Experience, Social Media Marketing

May 22, 2020 By William McCullough

Restaurants in Crisis? Ventura Foods to the Rescue

Ventura Foods, a Salesforce customer, wrote this article. When COVID-19 closed restaurant doors across the country, communities lost an essential source of both sustenance and connection. Even worse, some restaurant owners now face permanent closures, and their employees no longer have jobs. My... Read More

Business as a Platform for Change, Commerce, Marketing, Consumer Goods, Leading Through Change, Social Media Marketing

May 13, 2020 By Kemberly Gong

Conversational Commerce Gives Consumers Easy, Connected Experiences

This past March, 23% of consumers increased buying products online they used to get in-store — compared to one month prior. While brands scramble to adjust their go-to-market strategy to accommodate a digital-only experience, the pressure is still on to deliver incredible journeys. Why? Because... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Social Media Marketing, Retail

May 05, 2020 By Kai Johnson

How Values-Driven Social Campaigns Help Businesses Make an Impact

Now more than ever, brands are joining in the efforts of giving back and providing assistance during the COVID-19 crisis. Top companies use values-led marketing to help local communities, frontline healthcare workers, and others by shifting the focus from their product to the common good. Most... Read More

Business as a Platform for Change, Leading Through Change, Marketing, Social Media Marketing

Apr 21, 2020 By Gina Ballenger

Twitter Shares How Brands Succeed With Social Media in a Crisis

Gina Ballenger is Director of Twitter Next, a division of Twitter that provides campaign and content strategy services to advertisers. She partners with brands and creative agencies to help them elevate their marketing on Twitter, build creative ideas that earn attention, and construct feed-first... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Guest Blog, Social Media Marketing

Feb 16, 2020 By Emily Hoffman

How to Measure Social Insights Across the Customer Journey

Forrester expects global social advertising spend to reach $165.6 billion in 2023. But for most marketers, measuring their return on investment (ROI) for social is a major challenge. Without full transparency into their social investments, marketers struggle to answer critical questions. What... Read More

Marketing, Marketing Cloud, Analytics, Social Media Marketing

Dec 21, 2019 By Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds. Last year, the public relations team at Salesforce used Social Studio to learn which... Read More

Marketing, Marketing Cloud, Retail, Social Media Marketing

Oct 25, 2019 By Daniel Peter

Take Your Thought Leadership to the Next Level With Social Media

Second in a series of three blog posts, this post highlights content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer Summit, where about 150 Trailblazers from around the world gathered for two days to network and learn about how to take their community... Read More

Salesforce Ohana, Social Media Marketing, Best Practices

Oct 16, 2019 By Mai Le

See Content Speak for You in Social Selling

When you embark on a new sales strategy, it can feel a bit foreign at first. But, maybe you’ve heard about the effectiveness of social selling — and its equally impressive results? ... Read More

Sales, Social Media Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Restaurants in Crisis? Ventura Foods to the Rescue

Conversational Commerce Gives Consumers Easy, Connected Experiences

How Values-Driven Social Campaigns Help Businesses Make an Impact

Twitter Shares How Brands Succeed With Social Media in a Crisis

How to Measure Social Insights Across the Customer Journey

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Take Your Thought Leadership to the Next Level With Social Media

See Content Speak for You in Social Selling

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First