MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Photo of colleagues viewing information on a laptop

Oct 04, 2019 By Andy Simmons

How AI Can Help You Achieve a Single View of the Customer

Big data, maybe you’ve heard of it? It’s represented by numbers like: 188 Million emails sent 4.5 Million video views on YouTube 390,030 mobile app downloads 55,140 photos posted on Instagram Nearly 10,000 Uber rides taken And that’s happening every minute of every day. ... Read More

Artificial Intelligence, Customer Experience, Marketing

Oct 03, 2019 By Veda Kumarjiguda

Push Notifications and In-App Messaging Best Practices

You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment. Push notifications... Read More

Apps, B2C Marketing, Best Practices, Digital Marketing, Marketing, Mobile

Sep 27, 2019 By Heidi Robbins

Giving Tuesday: The Human Side to Holiday Messaging

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday, it’s time to create one. Less known than other promotionally driven holiday events, Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to... Read More

Marketing, Holiday Readiness, Research

Sep 26, 2019 By Veda Kumarjiguda

How to Build a Content Marketing Powerhouse With AI

We see thousands of advertisements every day. It’s become necessary to present your customers with the information they care about and help them learn about your product along the way. To cut through the noise and offer something of real value, marketers now use content marketing. Educational and... Read More

Artificial Intelligence, Content Marketing, Marketing, Marketing Personalization

Sep 26, 2019 By Leigh Price

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing... Read More

Marketing, Marketing Cloud, Social Media Marketing, Research

Sep 23, 2019 By Tiffany Tooley

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth. Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Manufacturing, Research

Sep 22, 2019 By Conor Wiegmann

Podcast: Holiday Readiness — An Omnichannel Approach

Though consumers aren’t worrying about checking off each item on their holiday shopping lists for a couple of months, marketers are wrapping up their preparation to meet their customers at every possible point of engagement. On this episode of the Marketing Cloudcast, we sat down with our own... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization, Holiday Readiness

Sep 21, 2019 By Martin Kihn

Demystifying the Future of Customer Data and CDPs

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. They operated a data processing center with an IBM 650 computer and a person-based direct mail program. They even had an early version of a propensity model, showing how often their audience... Read More

Marketing, Marketing Cloud, Data Management

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising