Get your FREE 30-day trial.Please complete all fields.
Martin Kihn
Senior Vice President, Strategy, Marketing Cloud
In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and he has advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and the upcoming “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” cowritten with Chris O'Hara and arriving in November. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999. Connect with him on LinkedIn and Twitter.
Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates...
Read More
During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead...
Read More
Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data...
Read More
The world’s largest cosmetics company is touching up its advertising strategy.
L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is...
Read More
Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. They operated a data processing center with an IBM 650 computer and a person-based direct mail program. They even had an early version of a propensity model, showing how often their audience...
Read More
In March, we shared Salesforce's vision for a new customer data platform (CDP). We’re excited to announce we're expanding Salesforce Customer 360 Truth by introducing a powerful new set of services that will enhance data management across all of Salesforce. These platform services build upon...
Read More
