MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Sep 18, 2019 By Will Breetz

Introducing New Einstein Search – Increasing Productivity With AI for Every Customer

If you’re one of the 4.5 billion people connected to the internet today, you use a search engine to find, purchase, or learn about pretty much anything that comes to mind. Consumer search engines provide a seamless way for us to make sense of our complex world. And consumers are used to a search... Read More

Artificial Intelligence, Customer Service, Einstein, Marketing, Sales

Sep 17, 2019 By Kristen Cobb

How to Boost ROI With Account Based Marketing: Advice From Salesforce

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're... Read More

Marketing, Marketing Cloud, Marketing Personalization, Account-Based Marketing

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization

Sep 12, 2019 By Conor Wiegmann

Podcast: Cargill's Secret Ingredient for a Successful Customer Journey

Marketing experts know that journeys are a great way to engage customers, but what factor distinguishes successful customer journeys? On this episode of the Marketing Cloudcast, we sat down with Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer. Both... Read More

Customer Journeys, Marketing, Marketing Cloudcast

Sep 06, 2019 By Marta Lawrence

Discover the Prescription for the Perfect Patient Journey

According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient... Read More

Customer Experience, Customer Journey, Healthcare & Life Sciences, Marketing, Research

Sep 05, 2019 By Andy Simmons

How to Accelerate Your Advertising With Artificial Intelligence

The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries. For... Read More

Artificial Intelligence, Digital Advertising, Marketing, Marketing Cloud, Research