A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too...
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If you’re one of the 4.5 billion people connected to the internet today, you use a search engine to find, purchase, or learn about pretty much anything that comes to mind. Consumer search engines provide a seamless way for us to make sense of our complex world. And consumers are used to a search...
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Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're...
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A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy.
Now, this ‘wild west’ has been...
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First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,...
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In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those...
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Marketing experts know that journeys are a great way to engage customers, but what factor distinguishes successful customer journeys?
On this episode of the Marketing Cloudcast, we sat down with Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer. Both...
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According to Trends in Healthcare and Life Sciences Marketing, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements. In this new digital-centric landscape, “journey” means much more than marketing and includes reaching a patient...
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The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries.
For...
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