The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. According to Litmus, only a quarter of email marketers feel confident they have a solid communication plan right now.
These are the three questions front of mind when...
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All email campaigns — even your best-performing ones — deserve an occasional update. What better time than now to give your emails a much-needed makeover? Many factors across industries, technical requirements, design trends, and best-practices evolve and shift throughout the year.
In an...
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You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment.
Push notifications...
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We see thousands of advertisements every day. It’s become necessary to present your customers with the information they care about and help them learn about your product along the way. To cut through the noise and offer something of real value, marketers now use content marketing.
Educational and...
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Let’s say you’re going to a wedding this weekend and want to treat yourself to something like a new pair of shoes. You shop around online and after filling and abandoning a series of carts, you place an order.
Fast-forward to two weeks after the wedding, you’re still seeing advertisements for shoes...
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Even after years of sending email, the way deliverability works remains a mystery to many marketers. If an email is sent and no one receives it, was it actually sent? In this two-part series and accompanying webinar, we will explore common misconceptions and provide tools to improve email...
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By now, you’ve read all the email marketing trends and predictions for the year ahead (personalization, dynamic content, interactivity). As you take stock of what worked and what didn’t in 2018, consider the base of your email marketing strategy. If your campaigns don’t follow your customer’s...
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The email industry constantly changes, to keep up with what’s new can feel like an impossible task. However, email remains the highest driver of ROI. So, it is important to stay on top of the changes. Whether you’re getting started with email— or if you’re looking to improve what you’ve already...
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Don’t let short-term thinking define your email marketing tactics this year. Improving your email marketing is not about following fads, but digging deep into classic email strategy. Since 2017, email has been marching toward subscriber-centricity. Brands are focusing on sending more relevant...
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