May 07, 2020 By Veda Kumarjiguda

How Artificial Intelligence Can Build Empathy in Your Communications

The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. According to Litmus, only a quarter of email marketers feel confident they have a solid communication plan right now. These are the three questions front of mind when... Read More

Artificial Intelligence, Marketing, Leading Through Change, Marketing Cloud

Feb 02, 2020 By Veda Kumarjiguda

How to Refresh Your Email Campaigns for Long-Term Success

All email campaigns — even your best-performing ones — deserve an occasional update. What better time than now to give your emails a much-needed makeover? Many factors across industries, technical requirements, design trends, and best-practices evolve and shift throughout the year. In an... Read More

Email Marketing, Marketing, Marketing Cloud

Oct 03, 2019 By Veda Kumarjiguda

Push Notifications and In-App Messaging Best Practices

You receive them often — the push notifications when you get a match on a dating app or when there’s breaking news, they remind you to check your status or to look at something again. They appear on your locked screen, even though you aren’t engaged with any apps at the moment. Push notifications... Read More

Apps, B2C Marketing, Best Practices, Digital Marketing, Marketing, Mobile

Sep 26, 2019 By Veda Kumarjiguda

How to Build a Content Marketing Powerhouse With AI

We see thousands of advertisements every day. It’s become necessary to present your customers with the information they care about and help them learn about your product along the way. To cut through the noise and offer something of real value, marketers now use content marketing. Educational and... Read More

Artificial Intelligence, Content Marketing, Marketing, Marketing Personalization

Apr 17, 2019 By Veda Kumarjiguda

Connect Customer Service and Marketing to Drive Great ROI

Let’s say you’re going to a wedding this weekend and want to treat yourself to something like a new pair of shoes. You shop around online and after filling and abandoning a series of carts, you place an order. Fast-forward to two weeks after the wedding, you’re still seeing advertisements for shoes... Read More

B2C Marketing, Marketing, Marketing Cloud, Personalization

Apr 08, 2019 By Veda Kumarjiguda

What Is Email Deliverability and What Impacts It?

Even after years of sending email, the way deliverability works remains a mystery to many marketers. If an email is sent and no one receives it, was it actually sent? In this two-part series and accompanying webinar, we will explore common misconceptions and provide tools to improve email... Read More

Best Practices, Email Marketing, Marketing

Mar 27, 2019 By Veda Kumarjiguda

Three Kinds of Emails That Work (But, Brands Aren’t Using)!

By now, you’ve read all the email marketing trends and predictions for the year ahead (personalization, dynamic content, interactivity). As you take stock of what worked and what didn’t in 2018, consider the base of your email marketing strategy. If your campaigns don’t follow your customer’s... Read More

Best Practices, Email Marketing, Marketing

Mar 14, 2019 By Veda Kumarjiguda

Introducing the 50 Best Practices for Email Marketers

The email industry constantly changes, to keep up with what’s new can feel like an impossible task. However, email remains the highest driver of ROI. So, it is important to stay on top of the changes. Whether you’re getting started with email— or if you’re looking to improve what you’ve already... Read More

Best Practices, Email Marketing, Marketing

Feb 15, 2019 By Veda Kumarjiguda

Top 5 Email Marketing Trends for 2019

Don’t let short-term thinking define your email marketing tactics this year. Improving your email marketing is not about following fads, but digging deep into classic email strategy. Since 2017, email has been marching toward subscriber-centricity. Brands are focusing on sending more relevant... Read More

Marketing, Marketing Cloud, Email Marketing

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Europe, Middle East, and Africa

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Veda Kumarjiguda

How Artificial Intelligence Can Build Empathy in Your Communications

How to Refresh Your Email Campaigns for Long-Term Success

Push Notifications and In-App Messaging Best Practices

How to Build a Content Marketing Powerhouse With AI

Connect Customer Service and Marketing to Drive Great ROI

What Is Email Deliverability and What Impacts It?

Three Kinds of Emails That Work (But, Brands Aren’t Using)!

Introducing the 50 Best Practices for Email Marketers

Top 5 Email Marketing Trends for 2019

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific