360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Sep 05, 2019 By Andy Simmons

How to Accelerate Your Advertising With Artificial Intelligence

The Fourth Industrial Revolution has brought many innovative new technologies, and one of the most exciting is artificial intelligence (AI). In just the last decade or two, AI has evolved to become very sophisticated and has been adopted by leading companies in a variety of industries. For... Read More

Artificial Intelligence, Digital Advertising, Marketing, Marketing Cloud, Research

Jan 22, 2019 By Hilary Givens

Using LinkedIn and Salesforce to Supercharge Your B2B Advertising and Lead Generation Efforts

This post is co-authored with Johanna Kimura, Product Marketing Manager at LinkedIn In a recent survey by DemandWave, 56% of marketers identified delivering quality leads and proving ROI on those leads as their biggest marketing challenge. High-quality lead generation is clearly important, yet... Read More

B2B Marketing, Digital Advertising, Marketing

Oct 19, 2018 By Alexis Mosier

3 Ways to Gain Customers with Data-Driven Digital Advertising

In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI. Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna... Read More

Advertising, Digital Advertising, Digital Marketing, Marketing

Jul 18, 2018 By Jessica Thiefels

The Difference Between Paid and Organic Marketing – and Why It Matters

Most businesses lump marketing into one big bucket. But it really falls into two categories: paid and organic. While these two can and do work in tandem, it’s important to understand their differences in order to leverage their strengths to the fullest. To help you do just that, we’ve provided a... Read More

Digital Marketing, Digital Advertising, Lead Generation, Marketing

Jan 31, 2018 By Jon Suarez Davis

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We’re... Read More

Digital Marketing, Digital Advertising, Marketing, Marketing Cloud, Artificial Intelligence

Dec 08, 2017 By Jim Eup

How Amplify Credit Union Drove 50% More Leads and 11x ROI with Marketing Cloud

Loud and Clear: The Marketing Hits of Amplify Credit Union Tune in: Hear the full audio from this Dreamforce session now. 11x ROI. 4x increase in revenue. Lead generation up 50%. Intrigued? You’re not alone. A room full of eager early risers gathered first thing on Dreamforce Monday to hear how... Read More

Financial Services, Digital Advertising, Marketing Cloud

Oct 09, 2017 By Chris Jacob

What Advertisers Need to Know About Digital, Mobile, and OTT Advertising

Facebook might seem like the ubiquitous channel popping up in most brands’ digital advertising campaigns. It’s been around for a long time, after all, so it’s what advertisers are comfortable with. Nonetheless, digital advertising — across social platforms, websites, and more — is constantly... Read More

Digital Advertising, B2C Marketing, Marketing Cloud

Feb 11, 2017 By Hilary Givens

Advertising Insights: Facebook Achieves Success in Q4 Earnings

This week we shine a spotlight on Facebook's Q4 earnings, AdWord's contribution to revenue, and the usage of Facebook and Twitter in a week. Facebook had yet another great quarter. Many people know about the expansive user base the brand has across its many platforms (Facebook, Instagram,... Read More

Marketing, Digital Advertising, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

How to Accelerate Your Advertising With Artificial Intelligence

Using LinkedIn and Salesforce to Supercharge Your B2B Advertising and Lead Generation Efforts

3 Ways to Gain Customers with Data-Driven Digital Advertising

The Difference Between Paid and Organic Marketing – and Why It Matters

A Deep Dive into the 5 Trends Shaping Marketing in 2018

How Amplify Credit Union Drove 50% More Leads and 11x ROI with Marketing Cloud

What Advertisers Need to Know About Digital, Mobile, and OTT Advertising

Advertising Insights: Facebook Achieves Success in Q4 Earnings

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New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First