Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing...
Read More
If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday, it’s time to create one.
Less known than other promotionally driven holiday events, Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to...
Read More
Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer?
No matter what industry you come from, marketers everywhere...
Read More
Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and...
Read More
Working with thousands of companies over the last 19 years has helped us understand why certain ones succeed and others fail. It all comes down to creating a one-of-a-kind customer relationship. But delivering a personalized, cross-channel experience at every step of the customer lifecycle can be...
Read More
