MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Nov 07, 2019 By Adi Kuruganti

Introducing Salesforce Content Management System

Today, we are announcing Salesforce Content Management System (CMS) — a hybrid CMS designed to help you easily create and deliver content to any channel or device. We are omni-channel people. Every morning as I take the train to work, I scroll through Instagram and email. And, more often than not,... Read More

Commerce, Marketing, Community Cloud, Salesforce CMS

Nov 05, 2019 By Sam Moser

What Not to Miss at Dreamforce ‘19 for Marketers

Marketers, get ready to blaze your trail at Dreamforce 2019. Connect with thousands of fellow trailblazing marketers, get inspired by big-time business leaders, and preview the technology of tomorrow — all at the biggest Dreamforce yet. You’ll leave with a year’s worth of inspiration, along with... Read More

Dreamforce, Marketing, Marketing Cloud

Oct 30, 2019 By Chris O'Hara

How to Handle Change Management Around a CDP

All the data management capabilities in the world cannot bring a company to the promised land of data-driven marketing without the right people and processes — and customer data platforms (CDPs) are no exception. Over the years, we have seen hundreds of companies declare their commitment to using... Read More

Data Management, Marketing, Marketing Cloud

Oct 29, 2019 By David Liu

5 Top Tips for Trailblazers: How to Launch a Successful Blog

Third in a series of three blog posts, this post highlights content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer Summit, where about 150 Trailblazers from around the world gathered for two days to network and learn about how to take their community... Read More

Content Marketing, Guest Blog, Marketing, Salesforce Ohana

Oct 28, 2019 By Tiffany Tooley

Marketing Cloud October 2019 Release Is Live!

The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and... Read More

Marketing, Marketing Cloud, Marketing Personalization

Oct 26, 2019 By Anna Rosenman

How to Win IT Buy-In for Better Digital Experiences

While email marketing still factors highly in many university marketing plans, the old “batch and blast” days are gone, replaced by more subscriber-centric strategies. Boston College is working towards creating better personalized digital experiences for the school’s many constituents, including... Read More

Customer Story, Digital Transformation, Marketing, Marketing Cloud

Oct 25, 2019 By Chris O'Hara

How to Build a Business Case for Data Transformation and a CDP

When starting a new data transformation, you need clear goals. This may sound obvious, but even some of the world’s biggest companies have stumbled by embarking on data transformation without clear goals in place. Even more, companies have mistakenly assumed that simply licensing a CDP will create... Read More

Data Management, Marketing, Marketing Cloud

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 19, 2019 By Katie Wheeler

3 Compelling Strategies to Take Your Transactional Messaging to the Next Level

We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like... Read More

Marketing, Marketing Cloud, Email Marketing, Mobile Marketing