Today, we are announcing Salesforce Content Management System (CMS) — a hybrid CMS designed to help you easily create and deliver content to any channel or device.
We are omni-channel people. Every morning as I take the train to work, I scroll through Instagram and email. And, more often than not,...
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Marketers, get ready to blaze your trail at Dreamforce 2019. Connect with thousands of fellow trailblazing marketers, get inspired by big-time business leaders, and preview the technology of tomorrow — all at the biggest Dreamforce yet.
You’ll leave with a year’s worth of inspiration, along with...
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All the data management capabilities in the world cannot bring a company to the promised land of data-driven marketing without the right people and processes — and customer data platforms (CDPs) are no exception. Over the years, we have seen hundreds of companies declare their commitment to using...
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Third in a series of three blog posts, this post highlights content from our session “Take Your Thought Leadership to the Next Level” at the recent Trailblazer Summit, where about 150 Trailblazers from around the world gathered for two days to network and learn about how to take their community...
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The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and...
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While email marketing still factors highly in many university marketing plans, the old “batch and blast” days are gone, replaced by more subscriber-centric strategies. Boston College is working towards creating better personalized digital experiences for the school’s many constituents, including...
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When starting a new data transformation, you need clear goals. This may sound obvious, but even some of the world’s biggest companies have stumbled by embarking on data transformation without clear goals in place. Even more, companies have mistakenly assumed that simply licensing a CDP will create...
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With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler...
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We’ve all received them, right? The email confirmation that arrives immediately after we make a purchase online. The text message that hits our phone asking us to verify our identity when trying to access a website. The appointment reminder we receive every six months from our dentist like...
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