Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and...
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Throughout April, our Marketing Cloudcast podcast has addressed key trends, tactics, and insights to help marketers lead through the pandemic. Hosts Megan Collins and Tina Rozul discussed three important topics. See the summaries and links to each below:
Reimagine physical events into digital...
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In these unprecedented times, marketers have a unique opportunity to support their customers and communities. The staggering demands of pivoting a business model during this crisis are forcing marketers to rethink months of work in a few weeks or even days. Doing this right requires strong planning...
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Localization strategies can be overwhelming. Complex dynamic content in emails, endless webpages and documentation, and specific products meticulously tailored to a region might be a mountain too large to scale. But localizing your organization’s message doesn’t have to be a complete rework of...
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Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of...
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You know him from ABC’s The Bachelor and as founder of the for-purpose company, Generous Coffee Co. He’s also on the board of Humanity and Hope United and host of The Ben and Ashley I Almost Famous podcast. After a trip to Honduras, he changed his personal brand’s position to one that encourages...
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After numerous strategy meetings, creative builds, and content approvals, you delivered a stunning experience for your shoppers. What’s next? In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts...
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The retail and consumer goods industry is changing due to new technologies, new customer preferences, and new innovative brands. The difference between your brand and your competitors is your customer’s experience. Do you bombard your customer’s inbox with promotional emails? What’s the most common...
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Marketing has evolved into an agile operation; continually adapting to reach the customer at the right place, the right time, and through the right channel. But does your marketing team follow the ever-changing state of the industry?
On this episode of the Marketing Cloudcast, we sat down with...
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