MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Illustration of Astro and Cody with an email icon

Oct 18, 2019 By Rachel Boyles

Testing Best Practices for Sending Personalized Email at Scale

You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to... Read More

Marketing, Marketing Cloud, Email Marketing

Oct 17, 2019 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 16, 2019 By Anna Rosenman

3 Signs It’s Time to Retire Your Custom Content Management System

Too often, homegrown technology starts as a savior and then becomes a headache. Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. What happens is that support wanes, maintenance costs climb, and functionality falls behind.... Read More

IT, Marketing, Content Marketing, Content Management

Oct 13, 2019 By Conor Wiegmann

Podcast: Marketing Advice From a Two-Time CMO

Marketing has evolved into an agile operation; continually adapting to reach the customer at the right place, the right time, and through the right channel. But does your marketing team follow the ever-changing state of the industry? On this episode of the Marketing Cloudcast, we sat down with... Read More

Marketing, Careers, Marketing Cloudcast

Oct 08, 2019 By Chequeta Allen and Marta Lawrence

How to Use Open Enrollment Season as Your Marketing Laboratory

It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020. Here are three things to pay attention... Read More

Customer Experience, Research, Healthcare & Life Sciences, Marketing, Marketing Cloud

Oct 08, 2019 By Kelly Miller

4 Ways B2B Marketers Can Drive More ROI Than Ever Before

Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and... Read More

B2B Marketing, Marketing, Marketing Cloud, Research

Oct 07, 2019 By Kurra Weidmyer

Strategies to Streamline the Customer Experience

The need for renovation To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the... Read More

Customer Experience, Marketing, Marketing Cloud, Marketing Personalization

Oct 07, 2019 By Amanda Miller

5 Simple Steps for Creating Successful Customer Journeys

“It takes too long to launch a journey.” “How do we prioritize the messages we’re sending to our customers?” “We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.” I hear questions and comments like these regularly. If you... Read More

Customer Journeys, Marketing, Marketing Cloud, Marketing Personalization

Oct 06, 2019 By Jay Wilder

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape... Read More

Customer Story, Data Management, Marketing, Marketing Cloud