You’ve worked diligently with your team and other departments to craft the perfect email message for the newest campaign. You’ve gathered engaging creative, drafted compelling copy, segmented the ideal audience, and aligned all of your customer preferences and data points. All of this work comes to...
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The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing.
Challenges
We live in an era where the customer is in control. Amazon can...
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Too often, homegrown technology starts as a savior and then becomes a headache. Maybe your DIY content management system (CMS) was amazing at first, but over the years, it’s become a source of frustration. What happens is that support wanes, maintenance costs climb, and functionality falls behind....
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Marketing has evolved into an agile operation; continually adapting to reach the customer at the right place, the right time, and through the right channel. But does your marketing team follow the ever-changing state of the industry?
On this episode of the Marketing Cloudcast, we sat down with...
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It’s open enrollment season and if you’re like most marketers in the payor space, you’re heads-down in execution mode. But while you push send and triage member cases, don’t forget to take advantage of the opportunity to use what you learn this year for 2020.
Here are three things to pay attention...
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Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and...
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The need for renovation
To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the...
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“It takes too long to launch a journey.”
“How do we prioritize the messages we’re sending to our customers?”
“We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.”
I hear questions and comments like these regularly. If you...
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Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape...
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